Sheet Face Masks Market Leading Vendors: Sephora Inc. Boss Biological Technique Ltd., Lancome Paris, 3Lab Inc, Kracie Holdings
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Sheet face masks are often associated with a certain prestige and rejuvenating quality, especially in emerging countries. These products were first popularized by airlines who offered it for free for travelers during long-flights. However, change in the industry, thanks to rise of cost-effective airline management have driven the products out of the industry and to the lap of ordinary customers. The recent expansion of these products in average homes is expected to create various new opportunities for product innovation, marketing, and research.
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In terms of marketing, social media is expected to play a key role in the marketing of products. Major supplier of cosmetics, L’Oreal recently announced that it was moving towards social media influencers as its key marketing strategy. The rising reliability of social media, and cost-effective ways of marketing are expected to remain strong drivers of growth in the sheet face masks market.
Sheet face masks continue to gain popularity in emerging markets where tropical climate, anti-aging solutions, and growing disposable income are becoming key factors. In 2015, Asia Pacific registered the highest CAGR growth amongst all region and this trend is expected to continue in the near future. Large population, busy lifestyles, and increasingly crowded urban areas are also directly responsible for growth. The increasing demand for organic products is becoming widespread as increasing awareness about the harm caused by artificial substances, and conventional popularity of herbal remedies are noticeable trends in the sheet face masks market.
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In a 2016 survey, the Chinese, Brits, and Japanese were reported taking showers 5 times a week. Due to increasingly busy lifestyle, and a lax attitude towards personal hygiene , these trends are observed worldwide. This survey is in line with recent online polls wherein women reportedly take 3 showers per week. While these surveys are far more conclusive, industry-wide the growth of beautification products heavily attributes to changes in lifestyle.
Moreover, the increase in obesity, fast lifestyle, and emergence of healthy lifestyle are creating the need for mass, natural, and cost-effective sheet face masks products. However, high costs and emphasis on beautification continues to provide a challenge for growth for players in the sheet face masks market.
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