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Mobile Value-Added Services (VAS) Market Analysis, Strategic Assessment, Trend Outlook and Bussiness Opportunities 2019-2024
Mobile Value-Added Services (VAS) Market 2019
Mobile Value-Added Services (VAS) Market 2019
Description: -
A value-added service (VAS) can be defined as a non-core service in the telecommunication industry. It can be anything beyond call facilities and fax services and the main target of these services is to enhance user experience using which people can exchange data quite easily. This can also be used in the service industry as it incurs little or no cost and provides a wide-scale opportunity to the market players. These services are called value-added services as they add value to the service provided by the operator. These services keep the users more engaged in various services and telecom operators benefit from such huge engagement. For instance, services like SMS, MMS, and others were used to be considered as mobile value-added services (VAS). However, these are increasingly becoming core opportunities by changing the definition. The global market for mobile value-added services or VAS is witnessing opportunities for growth that it can explore to the fullest in the coming years.
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Listed Key Players
America Movil
Apple
Comviva Technologies
AT&T
Blackberry
CanvasM Technologies
KongZhong
Near (AdNear)
Nokia
OnMobile
Samsung
Sprint
Vodafone
ZTE
The global mobile value-added services can be segmented into Consumer behavior VAS, Network VAS, and Enterprise VAS. The service can be delivered by either the mobile network operator themselves or by any other third-party value-added service provider (VASP). These players are also known as a content provider (CP). The global market for mobile value-added services can find better traction with a high level of integration of smartphones and 4G services across the world. However, these advantages are also making mobiles more prone to cybercrimes, which can impact market growth.
Segmentation:
The global market for mobile value added services (VAS) can be segmented into type and application as several market players are looking for better analyses that would involve factors and their inner dynamics.
By type, the global market for mobile value added services (VAS) can be segmented into Multimedia Messaging Service (MMS), Short Messaging Service (SMS), Mobile Email & IM, Location Based Services, and Mobile Money.
By application, the global market for mobile value added services (VAS) can be segmented into BFSI, Media & Entertainment, Healthcare, Education, and Retail.
Regional Analysis:
North America and Europe, with strong telecommunication sectors, are expected to provide top-class mobile value added services to their users. The infrastructure required for such services in seamless ways can provide thrust to the market growth. Several other facilities can be taken into consideration for a better assessment. A smooth influx of investment can also trigger better growth. The Asia Pacific region would benefit from the massive population residing in countries like India, China, Japan, and others. Other factors like high disposable income, better competition among service operators, and growing digitalization can influence better market growth.
Industry News:
In November 2019, Aakash Institutes announced that they have inked a deal with Samsung through which they will launch better market service. Their primary target is the student category whom they want to serve through these value added services. Their content will have study materials mostly.
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Mobile Value-Added Services (VAS) Market Table of Contents – Major Key Points
Section 1 Mobile Value-Added Services (VAS) Product Definition
Section 2 Global Mobile Value-Added Services (VAS) Market Manufacturer Share and Market Overview
Section 3 Manufacturer Mobile Value-Added Services (VAS) Business Introduction
Section 4 Global Mobile Value-Added Services (VAS) Market Segmentation (Region Level)
Section 5 Global Mobile Value-Added Services (VAS) Market Segmentation (Product Type Level)
Section 6 Global Mobile Value-Added Services (VAS) Market Segmentation (Industry Level)
Section 7 Global Mobile Value-Added Services (VAS) Market Segmentation (Channel Level)
Section 8 Mobile Value-Added Services (VAS) Market Forecast 2018-2023
Continued….
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The segment applications including
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