Global Augmented Reality Market 2019:Technological Advancement and Trends by Microsoft Corporation, Vuzix Corporation, Samsung Electronics Co., Ltd., Qualcomm Inc. & Others
Global augmented reality market is expected to rise to an estimated value of 91.01 billion witnessing a healthy CAGR in the forecast period of 2019-2026. The rise in the market value can be attributed to the rising demand for AR in e-commerce and healthcare, rising investments and the increasing availability of cloud-based services.
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Some of the major players of the global augmented reality market are
Samsung Electronics Co., Ltd.,
EON Reality, Inc.
Infinity Augmented Reality Inc.,
Magic Leap, Inc.,
Key Developments in the Market:
In August 2018, Apple acquired Akonia Holographics, a company that manufactures lenses and frames for augmented reality smart glasses. These lenses wold provide a higher resolution and wider view of images. With this acquisition, other competitors would also dive into the use of AR; therefore the entire market for AR would expand exponentially in the forecasted period.
In March 2018, PTC launched Creo AR Design Share solution, which facilitates designer and engineering of products by utilizing AR in designing and development of their products. Creo allows for companies to instantly design their product, share the design and link with employees and engineers anywhere around the globe. It enables designers to showcase their product on a full scale and in-real context, such that the product is brought to life which help companies save on their energy, time, money and resources. With such new and varied application of AR in product designing, the AR market is estimated to witness a healthy growth rate in the forecasted period.
Crucial points offered in this Functional Foods research report:
— Augmented Reality research offers top companies list that is finding the inorganic extension.
— Shows distinct impending relation and ingrained contracts between key vendors and raw material suppliers and distributors.
— Success and advancement factors of Augmented Reality industry are served in this research report.
— Proficient SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTEL (Political, Economic, Social, Technological, Environmental and Legal) study are ultimate.
— Product capacity, import/send-out detail, gross margin, forecast planning and approaches, supply-chain study, and different technological advancement of top key vendors are cited in Augmented Reality research report.
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Market Segmentation: Global Augmented Reality Market
(Marker-Based Augmented Reality, Marker-Less Augmented Reality),
(Monitor-Based Technology, Near-Eye-Based Technology),
Offering (Hardware, Software),
(Augmented Reality Devices, Head-Up Display, Handheld Device),
(Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, Energy, Automotive, Others),
(North America, Europe, Asia-Pacific, South America, Middle East and Africa)
Rising demand and use of smartphones would drive the demand for augmented reality market
Growth of digitalization and increased demand for 3D imaging in the healthcare industry boosts the demand for AR in healthcare
Rising smartphone penetration, the launch of 4G networks, and growing popularity of e-commerce
Technological advancements in the field of IoT, AI and cloud based services
Rising investments by companies in the AR market coupled with their rising interests accelerates the growth
Variations in infrastructure quality across the globe hinders the growth of this market
Lack of complete freedom in usage of AR in smartphones and other miniature devices due to their operating capacity
The navigation reliability of AR in application is affected due to the limited user interface
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