Detergent Market Rewriting it's Growth Cycle

HTF Market Intelligence released a new research report of 51 pages on title 'Detergent Market In India 2017 with data on Rin, Sunlight, Surf, Wheel, Ariel, Tide, Ghari And Nirma' with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific, South America, Middle East and Africa and important players such as Hindustan Unilever Ltd., Jyothy Laboratories Ltd., Nirma Ltd., Patanjali Ayurved Etc.

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Summary
Market insights:
The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.

Market segment insights:
Among the major laundry detergent companies like Hindustan Unilever Ltd. (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.

Among the major laundry detergent brands, Ghari had the largest market share during the period of 2014-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and secures a high market share. On the other hand, brands like Surf and Wheel suffice demands of the middle-market and premium consumers.

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Market drivers:

The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

Market challenges:
Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

Companies covered:
1. Fena Pvt. Ltd.
2. Godrej Consumer Products Ltd.
3. Hindustan Unilever Ltd.
4. Jyothy Laboratories Ltd.
5. Nirma Ltd.
6. Patanjali Ayurved
7. Procter & Gamble Home Products Ltd.
8. Reckitt Benckiser (India) Ltd.
9. Rohit Surfactants Pvt. Ltd.

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Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Market overview
3.1. Ready-to-eat market definition and structure

Chapter 4: Global ready-to-eat products market
4.1. Ready-to-eat market overview
4.2. Ready-to-eat market - segmentation
4.2.1. Product-type wise
o Meat/poultry products
o Cereal/vegetable products and others
4.2.2. Region wise
o North America
o APEJ*
o Others
*APEJ denotes the Asia-Pacific region excluding Japan

Chapter 5: India Ready-to-eat market
5.1. Ready-to-eat market overview
5.2. Ready-to-eat market size and growth forecast - value-wise
5.3. Urban vs rural sales split
5.4. Value chain analysis of ready-to-eat products
5.5. Porter’s five forces analysis

Chapter 6: Trade analys

....Continued

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