MSU INSTALLS E-GUIDETV IN COLLEGE CAMPUS HOUSING

16,000 Michigan State students now have access to real-time TV listings information, making channel surfing a cinch.

Apr 20, 2011, Arlington, Texas —Michigan State University (MSU) recently installed E-GuideTV, the popular onscreen television guide provided by E-Guide Services (EGS), into over 11,000 dorm rooms across the MSU campus. More than 16,000 MSU students living on campus now have access to real-time TV listings.

The installation and implementation of the E-GuideTV channel in MSU dorms was a conscious effort made by the administration to create a more “home-like” experience for their students living in dorms, sorority and fraternity houses, apartments, etc.

The prominent in-room television guide displays real-time TV channel listings customized specifically to MSU’s channel lineup and only displays channels available to the students, making channel surfing simple and convenient.

E-GuideTV provides MSU students with a multitude of benefits by offering two hours of forward-looking TV programming information color-coded for easy program navigation. The TV channel guide also provides students with the exact time and date as a convenient and friendly reminder and boasts green and white Spartan pride, showcasing the MSU logo in the top left corner.

“We are excited to add MSU to our list of satisfied clients,” said Christopher S. Stark Sr., president and chief executive officer of EGS. “I believe providing students with the tools they need in-room to relax, unwind and make them feel at home is essential to their well being and overall academic performance. We are glad that E-GuideTV is helping turn on-campus housing into more of a home-away-from-home experience.”

It is not just the students and administration that show excitement for this new, useful information tool. Advertisers are ecstatic over the ability to reach students interacting with the guide.

“We are thrilled with the addition of MSU to the rapidly growing E-GuideTV network. Advertisers looking to reach the elusive 18-24 age demographic now have an excellent opportunity to reach them in the very place they spend most of their free time, their dormitory or apartment,” said Jay Spence, Vice President of Advertising Sales at EGS. “Advertising on E-GuideTV is targeted, cost-effective and delivers a high ROI.”

Why are advertisers excited about reaching these students? According to Advertising Age Daily, students entering college make up $47 billion in annual spending. E-GuideTV provides local and national advertisers the exciting opportunity to directly interact with, and sway, the spending decisions of over 16,000 students making buying decisions daily.

Advertisers who work with E-GuideTV can direct their customized messages on a daily basis through targeted, interactive entertainment in the form of various advertising spots, streaming video segments, bar coding (quick response “QR” codes) and much more.

E-GuideTV is currently found in 117,495 rooms that include hotels and resorts, universities, MDUs, hospitals, cruise lines and military bases and reaches more than 3 million consumers monthly.

About E-Guide Services, Inc. (EGS)

EGS, the provider of E-GuideTV, is the leader in TV channel guides for hotels, colleges and other property types, providing information-rich television & programming content. Through this complementary service to hotels nationwide, E-GuideTV provides endless opportunities, allowing viewers to enhance their TV viewing experience while also learning about citywide hotspots, events, deals & more.
E-GuideTV points consumers to various social media outlets where they not only gain awareness in-room but can continue to interact & learn about local opportunities on the run.

EGS satisfies a need for information-rich television programming content on college campuses, providing properties with a state-of-the-art and fully-automated television channel guide. E-GuideTV was a vision of Christopher S. Stark, Sr., President and C.E.O. of EGS. Through his company, FYI Television, Inc. (FYI), the leading provider of onscreen, online, and print television programming and scheduling content information, Stark quickly recognized a great need in the hospitality industry and other markets for timely, accurate and reliable television listings information. In July 2007, EGS was formed to provide that solution, and Stark embraced a two-fold initiative: to serve these industries with accurate TV listings, and to provide advertisers with a way to reach these highly sought-after and segmented demographic audiences.

E-GuideTV is installed in 117,495 rooms throughout the continental U.S., accommodates more than 75 prominent hospitality brands and has the current capacity for more than 10.1 million impressions monthly. For more information on EGS and E-GuideTV, please visit www.egstv.com. Follow @EGuideTV on Twitter or like E-GuideTV on Facebook.

Contact:

Lauren Kautsch
Marketing Manager
E-Guide Services, Inc.
lkautsch@egstv.com
2500 N.E. Green Oaks Blvd. Suite 205
Arlington, TX 76006
Phone: 817.524.6300

About Michigan State University (MSU)

Michigan State University Spartans work to advance the common good in uncommon ways. The nation’s pioneer land-grant university, MSU was founded in 1855 and began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. Today, MSU is one of the top research universities in the world—on one of the biggest, greenest campuses in the nation—and is home to a diverse community of over 47,000 dedicated students and scholars, athletes and artists, scientists and leaders. For more information about MSU, please visit www.msu.edu.



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EGS, the provider of E-GuideTV, is the leader in TV channel guides for hotels, colleges and other property types, providing information-rich television & programming content. Through this complementary service to hotels nationwide, E-GuideTV provides endless opportunities, allowing viewers to enhance their TV viewing experience while also learning about citywide hotspots, events, deals & more.

2500 N.E. Green Oaks Blvd. Suite 205
Arlington, TX 76006

This release was published on openPR.