Real-Time Bidding Software Market Touching Impressive Growth | ONE by AOL, BrightRoll, SportXchange, Tremor Video, TubeMogul, Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail

Growing number of smartphone users and a focus on improved campaign performance and increased RoI are expected to drive the Real-Time Bidding market.

Real-time bidding (Real-Time Bidding) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimise ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritise networks and allocate percentages of unsold inventory, known as back-fill.

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Retail and eCommerce companies focus on making a lot of investment in marketing solutions to reduce human errors, inefficiency, and time wastage. By deploying Real-Time Bidding platform into the operations, retail and eCommerce companies can display personalised ads to individual users based on their online activity. Also, it enables personalised re-targeting, and buying and selling of individual page views in real time.

Above Mentioned factors are helping the Real-Time Bidding Software Market to grow at a higher pace than previously expected by industry experts.

APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by Real-Time Bidding solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.

This report focuses on the top players in global market, like ONE by AOL, BrightRoll, SportXchange, Tremor Video, TubeMogul, Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail

Market segment by Type, Real-Time Bidding Software can be split into
Demand-Side Platforms
Supply-Side Platforms

Market segment by Application, Real-Time Bidding Software can be split into
Online
Software

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Table of Contents
1 Industry Overview of Real-Time Bidding Software
2 Global Real-Time Bidding Software Competition Analysis by Players
3 Company (Top Players) Profiles
3.1 ONE by AOL
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Real-Time Bidding Software Revenue (Value) (2012-2017)
3.1.5 Recent Developments
4 Global Real-Time Bidding Software Market Size by Type and Application (2012-2017)
5 United States Real-Time Bidding Software Development Status and Outlook
6 EU Real-Time Bidding Software Development Status and Outlook
7 Japan Real-Time Bidding Software Development Status and Outlook
8 China Real-Time Bidding Software Development Status and Outlook
9 India Real-Time Bidding Software Development Status and Outlook
10 Southeast Asia Real-Time Bidding Software Development Status and Outlook
Continue . . .

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