Loyalty Management Market Latest Trend, Growth, Size, Application & Forecast 2025 | IBM, Comarch, Aimia, SAP, Oracle, Bond Band Loyalty, Tibco, Salesforce, Maritz Holdings Inc
Based on deployment type, the global loyalty management market is divided into two types, on premise and cloud based. Among these types, the cloud-based loyalty management system is expected to grow at a higher speed due to the increasing awareness about the benefits of cloud-based solutions. Loyalty management solution providers are emphasizing on the development of strong cloud-based solutions for customers. Organizations are transferring to either a public or private cloud platform.
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Among different platform segments, the customer analytics segment is expected to dominate the loyalty management market over the estimated period. Analyzing customer’s behavior based on their spending or shopping behavior has become a highly essential part for the retailers or business owners to understand customer needs and show them products & offers accordingly. This benefits businesses by getting more customer satisfaction, which leads to retention. Due to these reasons, customer analytics is expected to grow at the highest rate over the forecast period.
North America is expected to grab the largest industry share in the global loyalty management market. The presence of major loyalty management solution providers in the region is serving the major sectors such as retail, consumer goods, BFSI, healthcare, and media & entertainment.
Organizations in the region are adopting the loyalty management solution for retaining customers and eventually generating revenues. Many organizations offer multiple loyalty programs, out of which consumers have options to select their preferred program. This makes it essential for organizations to adopt loyalty management solutions, which offer excellent customer experience to raise profitability.
The key players in the global loyalty management market are IBM, Comarch, Aimia, SAP, Oracle, Bond Band Loyalty, Tibco, Salesforce, Maritz Holdings Inc., Capillary, ICF Next, Antavo, Blue Ocean, Kobie Marketing, and Epsilon.
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Loyalty Management Market by Solution, 2014-2025 (USD Million)
• Channel loyalty
• Customer Loyalty
• Employee retention
By Deployment type, 2014-2025 (USD Million)
• On cloud
• On premise
By Organization size, 2014-2025 (USD Million)
• Large enterprise
Market By Application, 2014-2025 (USD Million)
• Healthcare and Life Science
• IT and Telecom
• Media and Entertainment
• Travel and Hospitality
Corporate Sales, USA
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