Multifactor Authentication (MFA) Market and its key opportunities and challenges
Why rising adoption of the interconnected devices in the IoT environment offers an opportunity?
In today's world, interconnected devices become more prevalent creating much more opportunity for MFA models in the IoT environment. The rise in the interconnected devices, capable of carrying personal data, results in much more ways to implement an MFA solution for the security of the data.
MFA in the IoT environment authenticates multiple devices resulting in a new level of assured authentication. With this multilayered approach, the chances of authenticating anyone’s identity are extremely high, and the risk of loss, theft, or compromise of any single item in the chain of authentication devices is minimal. Thus, the interconnected devices in the IoT environment will create much more opportunities for the MFA.
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How uncertainty and pushback from end users is a challenge?
The general perception is that there has never been a serious security breach, which requires robust authentication methods. This ignorance results in the lesser adoption of MFA solutions for the authentication purpose, which acts as a major challenge in the MFA market. Small and mid-size organizations find it difficult to integrate the existing IT infrastructure with the MFA solution. Thus, the uncertainty and pushback from end users for the adoption of MFA solutions act as a major challenge for the MFA market.
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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
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