Gin Market Will Generate Massive Revenue in Future with Key Players - San Miguel Corporation, Pernod Ricard, Diageo plc, Bacardi Limited, William Grant & Sons Ltd., Gruppo Campari

Gin is an alcoholic beverage deriving its flavor from juniper berries. Gin is produced by a two-step process by re-distillation of a neutral spirit. Botanicals and natural extracts are added to the neutral spirit to obtain the final product. The neutral spirit is derived from grains such as rye, wheat, corn or barley. The most commonly utilized botanicals include coriander seeds, angelica root, lemon peel, cassia, and orris roots among others.

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Gin is the favored drinks for cocktails and blends with other beverages. It is popularly consumed along with tonic water or blended into cocktails with other spirits. This has increased its popularity and it is among the fastest growing alcoholic spirits.

Market Dynamics

Increasing number of adults and young population and high disposable income of consumers are the major factors driving growth of the market. Innovation in products due to high demand for alcoholic beverages with changing taste and preferences is key factor for growth of the gin market. New gin products with unique botanicals has witnessed rising sales in recent times.

Market Outlook

North America is gaining significant traction in the alcoholic beverage market, owing to increasing trend of alcohol consumption among young adults, which increases demand for high-quality alcoholic beverages. According to National Institute on Alcohol Abuse and Alcoholism (NIAAA), in 2015, around 6.2% of adult population was reported to be consuming alcoholic beverages in the U.S. Furthermore, according to the Distilled Spirits Council, the gin sales volume in the U.S. was pegged at about 9.87 million 9 liter cases in 2017.

Key Market Players - Major players operating in the global gin market include San Miguel Corporation, Pernod Ricard, Diageo plc, Bacardi Limited, William Grant & Sons Ltd., Gruppo Campari, and Beam Suntory, Inc.

Market Taxonomy

On the basis of product type, the global gin market is segmented into:

Genever
Distilled Gin
London Dry

On the basis of distribution channel, the global gin market is segmented into:

Hypermarkets
Supermarkets
Specialty Stores
Online
Others (Convenience Stores etc.)

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