Lip Care Market Key Product Offering And Their Specifications, Company Overview, Key Strategies And Developments

The cosmetics industry has recorded a significant transformation in the past few years. Increasing urban population and rising grooming standards are creating a positive impact on the sector. A presentable appearance is a part of personality development. People with charming personality always create a positive impression. The rising living standards with a growing working population leads manufacturers to launch innovative cosmetics products, Lip Care is no exception. Lip Care products are immensely popular around the world because of the properties like sun protection, moisture retention, protection against dust and nourishment. A large number of innovative lip care products have been launched worldwide with an aesthetic appeal that seeks the attention of consumers. Moreover, lip care products are widely accepted not only by women but also by men.

Recently, one of the market participants has launched a new range of natural and organic stick lip balm. This lip balm is approved by famous American model and actress Emily Ratajkowski. Reportedly, this lip balm is a trending product in the skin care segment on e-commerce sites. Newly launched Stick lip balm is free from petrolatum, gluten, and paraben, instead, it contains natural ingredients like tea tree oil, jojoba oil, Shea butter, and vitamin E.

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Key Players

The major market participant functioning in the market are Avon Products, L'Oréal S.A., Beiersdorf Aktiengesellschaft, Inc., Shiseido Co., Ltd., The Procter & Gamble Company, Kao Corporation, Johnson & Johnson Services, Inc., Subaru Corporation, Unilever PLC, Kiehl's, and The Estee Lauder Companies Inc.

By Type

● Lip Balm

● Lip Butter

● Lip Conditioner

● Lip Scrub

● Others

By Application

● Modern Trade

● Convenience Store

● Drug Store

● Online Stores

● Others

By type, the lip balm segment is likely to dominate the global Lip Care market followed by Others segment. Lip balms are less expensive as compared to other Lip Care products. Additionally, lip balms are highly popular among women and youth. Therefore lip balm segment is expected to grab the largest market share throughout the projected period. By application, Modern Trade segment to obtain a large part of market share followed by a convenience store.

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