Body Shaper Market – Growth, Trends, and Forecast (2019-2026)

Body Shaper Market

Body shaper are apparels that cover the body by enabling a tight fit, which enhances the body shape. Body shaper is also known as shape wear and it helps in improving blood circulation and endurance of the body. The body shaper provides an illusion of toned and slim body figure. With the evolution of shapewear apparels, lighter girdles with elastic were being used as a fashion statement in the present era.

In 2018, the global Body Shaper market size was valued at US$ 2,246.5 million and is growing with a CAGR of 6.91% during the forecast years. In 2018, the Global Body Shaper sales was 66,414.1 K units and this is projected to grow with a significant CAGR during the forecast period. The market is witnessing growth, due to the increasing inclination of people towards leading a healthy lifestyle. Moreover, companies are also launching products that are inspired by celebrities. These factors are expected to further propel the growth of the global body shaper market during the forecast period.

This Body Shaper market report covers an in-depth analysis of the market including statistical and subjective data points, along with the key market drivers and opportunities & restraints that have positive or negative effects on the overall global market. An exclusive coverage has been provided for market drivers and challenges & opportunities for a country-level market in the respective regional segments. The report comprises a competitive analysis of the key players functioning in the market, and covers in-depth data related to the competitive landscape of the market and the recent strategies & products that will assist or affect the market in the near future.

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Based on types, the global body shaper market has been segmented into tops, bottoms, waist shapers, and others. Among these, the waist shapers segment is dominating the global body shaper market and it is expected to remain dominant during the forecast period. In the global body shaper market, the waist shaper segment is expected to be closely followed by the tops segment in terms of growth.

E-commerce is gaining traction in the global body shaper market
With the increasing adoption of internet and the rising penetration of e-commerce are fostering the growth of the body shaper market. Consumers are more inclined towards convenience shopping that has further increased the number of customers using digital technology for mobile transactions and for purchasing products online. In addition to these, major companies are engaging customers via the digital platforms to advertise their products and to increase their market share in the online business. This is one of the major factors in accelerating the growth of the body shaper market during the forecast period.

North America is witnessing growth in the global Body Shaper market

North America held the second largest share in the global body shaper market, owing to the growing consciousness towards physical appearance in the region. The spending capacity of the population is high in the region and hence the demand for branded shapewears is soaring.

The shapewear market is being increasingly affected by fashion trends and vice versa. As underwear items are becoming more fashionable, many people today are wearing them more visibly. Technological trends are creating new opportunities for shapewears. Newer technologies are providing expertise to manufacture products with moisture regulating solutions, and anti-bacterial and anti-odour properties, putting focus on health and hygiene. The Asia-Pacific shapewear industry is expected to witness the highest CAGR during the forecast period due to increasing disposable income and a large population base.

The key players operating in the global Body Shaper market are

Hanesbrands Inc., Wacoal, Van de Velde N.V. (primadonna), Triumph, PUMA, Leonisa, Ann Chery, Anita, Spanx, Annette International, Belly Bandit, Jockey International, Corset Story UK, Your Contour, Figura Nueva, and others. To expand the market, the majority of vendors are adopting new technologies and product launches in order to gain competitive advantage in the global market.

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