Maca Powder Market: Competitive Landscape, Market Drivers And Trends, Risks And Entry Barriers For Forecast Period 2019-2025

The global maca powder market is prophesied to show remarkable growth because of high consumption of products due to their sexual, skin, and mental health benefits. Maca powder has a range of health benefits to offer, which include increasing fertility, reducing erectile dysfunction, improving libido, increasing memory and learning, reducing sun damage, and fighting free radicals. Recommendations from celebrities regarding the inclusion of maca powder in special diets are expected to give a good exposure to the global market. Australian model Miranda Kerr’s popular superfood smoothie recipe that includes maca powder is followed by many health and fitness enthusiasts.

Superfood and Exotic Nature of Maca Powder to Work in Favor of Global Market

Superfood characteristics of maca powder are among the key factors expected to play a major role in increasing its demand. Large conventional use of maca powder, its important functional properties, and the exotic status of maca plants could attract a high number of consumers. Furthermore, maca plants are organic and natural, and their use in different applications is anticipated to further augment the demand in the global maca powder market.

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Players to Accelerate Customer-centric Innovation and Strengthen Product Portfolio

Some of the important players of the global maca powder market are Cosmic Nutracos Solutions Private Limited, The Maca Team, LLC, The Organique Co., Feel Good Organics, SunOpta (Tradin Organic), and Navitas Organics. Merger and acquisition are among the key strategies that manufacturers could adopt to secure a strong market share. In April 2019, SunOpta, a Canadian natural organic food products and ingredient sourcing company, announced the signing of a deal to acquire Sanmark B.V., a Dutch producer of organic oils for food, pharmacy, and cosmetic industries.

Manufacturers are anticipated to focus on creating long-term and sustainable shareholder value with improvement in profitability, acceleration of customer-centric innovation, and strengthening of product portfolio.

By Nature

● Organic

● Conventional

By Type

● Regular

● Gelatinized

By Color

● Red

● Yellow

● Black

By Application

● Bakery

● Dietary Supplements

● Nutritional Powder

● Pharmaceutical

● Others

The report covers the market growth and other aspects of organic and conventional maca powders. Among type segments of the global maca powder market, gelatinized is projected to show impressive growth.

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