Prescriptive and Predictive Analytics Market Price, Suppliers, Growth, Trends, Size, Share, Top Players and Forecast to 2026 | Key players- BFSI, Retail, Healthcare & Pharmaceutical, IT & Telecom, Social Media & Entertainment, Government & Defense etc.

The global Prescriptive and Predictive Analytics market was estimated to be valued at USD XX million in 2018 and is projected to reach USD XX million by 2026, at a CAGR of XX% during 2019 to 2026.

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Scope of global prescriptive and predictive analytics market includes by Type (Behavioral Analytics, Marketing Analytics, Talent Analytics, Collection Analytics, Others), by Software System (Customer Relationship Management, Decision Support Systems, Fraud Detection Systems, Data-Mining, Performance Management Systems, Risk Assessment and Management Systems), by Application (Finance, Marketing & Sales, Manufacturing, Operations Management, Supply-Chain Management, Human Resource), by End User (BFSI, Retail, Healthcare & Pharmaceutical, IT & Telecom, Social Media & Entertainment, Government & Defense, Others), and by Region (North America- U.S., Canada; Europe- U.K., France, Germany; Asia-Pacific- China, Japan, India; Latin America- Brazil, Mexico; Middle East & Africa- South Africa, Saudi Arabia).

Prescriptive analytics is another branch of advanced analytics, dedicated to obtaining the best course of action for a presented situation. Predictive analytics is the practice of extracting information from existing data. It helps users determine and understand the buying patterns of customers, and predict future trends for an organization.

Some of the major factors that are driving the growth of the markets are enhanced productivity and increase sales by adopting automated solutions. Retail Analytics helps firms target and reach out to new customers, forecast store traffic, and prevent theft and fraud. Also, due to increasing competition, a wide array of product offerings, multiple touch points for customers, and increasing customer complexities enable retailers to use analytics.
The prescriptive and predictive analytics market is primarily segmented based on type, by software system, by application, by end user, and region.

Based on type, the market is divided into:
* Behavioral Analytics
* Marketing Analytics
* Talent Analytics
* Collection Analytics
* Others

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Based on software system, the market is divided into:
* Customer Relationship Management
* Decision Support Systems
* Fraud Detection Systems
* Data-Mining
* Performance Management Systems
* Risk Assessment and Management Systems

Based on application, the market is divided into:
* Finance
* Marketing & Sales
* Manufacturing
* Operations Management
* Supply-Chain Management
* Human Resource

Based on end user, the market is divided into:
* BFSI
* Retail
* Healthcare & Pharmaceutical
* IT & Telecom
* Social Media & Entertainment
* Government & Defense
* Others

Moreover, the market is classified based on regions and countries as follows:
* North America (United States, Canada)
* Europe (Germany, UK, France, Rest of Europe)
* Asia Pacific (China, India, Japan, Rest of Asia Pacific)
* Latin America (Brazil, Mexico, Rest of Latin America)
* Middle East & Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa)

Key Market Players:
The key players profiled in the market include:
* IBM Corporation
* Salesforce.com
* Accenture PLC
* Versium Inc.
* Oracle Corporation
* Angoss Software Corporation
* SAP SE
* Microsoft Corporation
* Infor Inc.
* SAS Institute Inc.
These enterprises are focusing on growth strategies, such as, technological advancements, expansions, acquisitions, and agreements & partnerships to expand their operations across the globe.
Key Benefits of the Report:
* Global, regional, by type, software system, application, and by end user wise market size and their forecast from 2015-2026
* Identification and detailed analysis on key market dynamics, such as, drivers, restraints, opportunities, and challenges influencing growth of the market
* Detailed analysis on product outlook with market specific Porter’s Five Forces analysis, PESTLE analysis, and Value Chain, to better understand the market and build expansion strategies
* Identification of key market players and comprehensively analyze their market share and core competencies, detailed financial positions, key product, and unique selling points
* Analysis on key players’ strategic initiatives and competitive developments, such as joint ventures, mergers, and new product launches in the market
* Expert interviews and their insights on market shift, current and future outlook, and factors impacting vendors’ short term and long term strategies
* Detailed insights on emerging regions, by type, software system, application, and end user with qualitative and quantitative information and facts

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Target Audience:
* Prescriptive and Predictive Analytics Software Developers
* Research & Consulting Firms
* Associations and Industry Bodies

Research Methodology:
The market is derived through extensive use of secondary, primary, in-house research followed by expert validation and third party perspective, such as, analyst reports of investment banks. The secondary research is the primary base of our study wherein we conducted extensive data mining, referring to verified data sources, such as, white papers, research and regulatory published articles, technical journals, trade magazines, and paid data sources.

Table of Contents
1. Executive Summary
2. Introduction
3. Research Methodology
4. Global Prescriptive and Predictive Analytics Market Overview
5. Global Prescriptive and Predictive Analytics Market by Product Type
6. Global Prescriptive and Predictive Analytics Market by Application
7. Global Prescriptive and Predictive Analytics Market by Region
8. North America Prescriptive and Predictive Analytics Market
9. Europe Prescriptive and Predictive Analytics Market
10. Asia Pacific Prescriptive and Predictive Analytics Market
11. South America Prescriptive and Predictive Analytics Market
12. Middle East & Africa Prescriptive and Predictive Analytics Market
13. Competitive Landscape
14. Company Profiles
15. Prescriptive and Predictive Analytics Manufacturing Cost Analysis
16. Key Insights

For forecasting, regional demand & supply factors, recent investments, market dynamics including technical growth scenario, consumer behavior, and product trends and dynamics, and product capacity were taken into consideration. Different weightages have been assigned to these parameters and quantified their Market impacts using the weighted average analysis to derive the Market growth rate.

The market estimates and forecasts have been verified through exhaustive primary research with the Key Industry Participants (KIPs), which typically include:
* Software Engineers
* Developers

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Orian Research Consultants
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