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Demand for Cold Storage Services in Central Luzon Driven by High Production of Seaweed, Milkfish, Tilapia, Hog, Carabao, Chicken and Chicken Eggs: Ken Research

11-05-2019 09:30 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research

Demand for Cold Storage Services in Central Luzon Driven by High

“Soaring imports of meat from USA, Australia and India and seafood from China, Vietnam and Papua New Guinea positively impacted the demand for cold storage services in Central Luzon”

High Production of Meat and Poultry Products: The production of poultry in Philippines was identified to be the highest for chicken and chicken eggs. They were observed to collectively account for a production volume of 2,370.6 thousand metric tons as of 2018. The other high demand poultry products in Philippines include duck eggs and ducks. In the Central Luzon, major provinces for the production of chicken include Bulacan, Pampanga and Nueva Ecija which collectively accounted for 473.5 thousand metric tons as of 2018. Other leading provinces in the region include Tarlac and Bataan. Thus, the high production of meat and poultry products has positively impacted the cold storage business in the region.
Rising Prevalence of Direct and Event Marketing: It has been observed in the cold storage industry of Central Luzon that business development heads identify potential clients by preparing a directory and directly contacting the key executives such as purchasing officers to pitch for their companies’ cold storage services. They later schedule meetings to share their company profiles. In addition to this, cold storage companies have started progressing on social media platforms and improved their social marketing through events such as export exhibitions and Annual Cold Chain Expos taking place across Philippines to attract more clients. Such events have been identified to increase the marketing progress by 30-40%.
Growing Demand for Seafood: Philippines emerged as one of the biggest traders of seafood products in the world. The country was observed to import fish and other aquatic consumables worth USD 558.08 million and export USD 421.61 million in 2018 thereby indicating high trade scenario. In the region of Central Luzon, the maximum production of fish and seafood products takes place for Seaweed, Milkfish and Tilapia which collectively contributed 2,208.5 thousand metric tons as of 2018. Other leading categories for fish production in Central Luzon include Skipjack, Roundscad, Yellowfin Tuna and Tiger Prawn.
The report titled, “End User Perspective in Central Luzon Cold Storage Market- Dominance of Meat and Seafood Production Albeit by Inadequate Storage Facilities and Frequent Power Outrages” by Ken Research recommends that the companies already operating cold storages or planning to begin their operations in Central Luzon can increase revenue generation by focusing on cold storage of meat, seafood, vaccines and pharmaceuticals in their cold storage facilities. Additionally, they can incorporate advanced cold storage technologies such as RFID, WMS, blast freezers, automation and EDI which will improve the effectiveness and efficiency of operations. Moreover, the market for cold storage services in Central Luzon is projected to positively grow during the review period 2018 to 2023.

For more information on the research report, refer to below link:

Key Target Audience
• Cold Storage Companies
• Captive Cold Storage Companies
• Cold Storage Technology Companies
• Logistics Companies
• Cold Chain Associations
• Logistics Associations
• Private Equity Firms
• Venture Capitalists

Time Period Captured in the Report:
• Historical Period: 2013-2018
• Forecast Period: 2018-2023E

Case Studies Covered:
• Jentec Cold Storage
• Royale Cold Storage
• Nestle Philippines Inc.

Key Topics Covered in the Report
• Executive Summary
• Research Methodology
• Value Chain Analysis of Central Luzon Cold Storage Market
• Regional Analysis of Central Luzon
• Competitive Advantage for Setting up Cold Storage in Central Luzon
• Case Studies for Key Competitors in Central Luzon Cold Storage Market
• Major Product Categories in Central Luzon Cold Storage Market
• Emerging Technologies in Central Luzon Cold Storage Market
• Challenges Encountered by Captive Companies in Central Luzon Cold Storage Market
• Success Factors for Captive Companies in Central Luzon Cold Storage Market
• Decision Making Process for Clients in Central Luzon Cold Storage Market
• Potential Customers for Cold Storage Companies
• Production of Cold Storage Products in Central Luzon
• Number of Establishments in Central Luzon
• Ecosystem for Central Luzon Cold Storage Market
• Analyst Recommendations for Central Luzon Cold Storage Market

Related Reports

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Global aggregator and publisher of Market intelligence, equity and economy reports. We provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies.

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