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Thailand Mattress Market is expected to reach approximately 1.1 Million Units in terms of Sales Volume by the year ending 2023: Ken Research

11-05-2019 07:49 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research

Thailand Mattress Market is expected to reach approximately 1.1

• Growing health concerns in Thailand related to sleep quality, tiredness and fatigue are affecting an individual’s mental health which is further expected to drive an additional demand for premium mattresses in the country. The trend is anticipated to remain same and will a give boost to mattress sales in the near future.
• Surge in total number of hotel rooms, households, nuclear families and rising number of hospital beds will aid in generating mattress sales in the near future. In addition to that, rising personal disposable income in Thailand is further expected to drive sales over long term.
• Along with entry of several international players to the mattress market, introduction of new variety of mattresses / product innovation among different types of mattresses is expected in the near future. Additionally, favor government regulations will benefit all the players to enter within this segment.

Increasing Foreign Player Participation due to Favorable Government Regulation: Favorable government regulations for foreign players to enter the Thailand mattress industry will increase FDI within the sector. In accordance with the World Bank, the government of Thailand has invested significantly in increasing their FDI rankings and successfully raised this ranking to 26th position from 48th position in the year 2017. The Government of Thailand has also been investing in expanding the number of smart cities in thus, focusing towards residential as well as commercial development. As a result of which, they invested around THB 300 million during 2017 which will drive the sales of mattress on completion these projects in future. Mattress manufacturers within Thailand are further planning to revise their production budget in order to produce technologically advanced mattresses in future. In addition to that, a shift is expected in terms of preferred distribution channel i.e. from offline mode to online retail which is estimated to create a unique opportunity for all mattress companies to increase the total number of potential customers and ensure a wider target audience. Thai population is continuously becoming aware about the adverse effects of a bad sleep. Sleep health also include good posture which affects the degree of back pain. People are becoming aware that a good mattress can alleviate lower back pain issues. Such aspects are making customers more cautious of the decision making process regarding mattresses therefore, leading to additional demand for mattresses over long term.
Analysts at Ken Research in their latest publication “Thailand Mattress Market Outlook to 2023 – By Size (King Size, Queen Size, Twin Size and Single Size), By Type (Spring, Foam, Latex and Others), By Region (Bangkok, Central excluding Bangkok, North, North East, East and South), By Distribution Channel (Retail Sales and Direct Sales)” believe that implementing omni channel marketing method, innovations in logistics operations, expansion within rural areas, government initiatives, focusing towards luxury mattress segment, establishing tie-ups with local / domestic mattress manufacturers and improving after sales services will collectively create a positive impact on the Thailand mattress market demand in the near future. The market is expected to register a positive CAGR of 4.1% in terms of revenue and 7.6% in terms of sales volume during the forecast period of 2019–2023.

For more information on the research report, refer to below link:

Key Segments Covered
• Size of Mattresses
 King Size
 Queen Size
 Twin Size
 Single Size
• Type of Mattresses
 Spring
 Pocket Spring
 Bonell Spring
 Offset Spring
 Foam
 Latex
 Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)
• Region
 Bangkok
 Central region excluding Bangkok
 North
 North East
 East
 South
• Distribution Channel
 Retail Sales
 Direct Sales
 Hotels, Resorts and Residential Sector
 Hospitals
• Market Structure
 Organized Sector
 Mass
 Economy
 Premium
 Unorganized Sector

Key Target Audience
• Mattress Raw Material Producers
• Mattress Manufacturers
• Investors
• Distributors / Retailers / Stockist
• Mattress Specialist Retailers
• Mattress Internet Retailers

Time Period Captured in the Report:
• Historical Period: 2013-2018
• Forecast Period: 2019-2023

Companies Covered in Thailand Mattress Market:
• Lotus Bedding
• Sealy
• Slumberland
• Dunlopillo
• Dreammaster
• Sinda, Patex Mattress, Tempur, Restier, Omazz, Darling Mattress Hugs Thailand, Green Latex, Springmate, Simmons, Lunio, Sleephappy, Somphol Bedding, Panjiva and Pattani

Key Topics Covered in the Report
• Thailand Mattress Market Introduction and Value Chain Analysis
• Thailand Mattress Market Size, 2013-2018
• Thailand Mattress Market Segmentation, 2018
• Trade Scenario in Thailand Mattress Market, 2013-2018
• Decision Making Process before Purchasing Mattresses within Thailand
• Trends and Developments in Thailand Mattress Market
• Issues and Challenges in Thailand Mattress Market
• Porter's Five Forces Analysis of Thailand Mattress Market
• Regulatory Framework in Thailand Mattress Market
• Comparative Landscape in Thailand Mattress Market (Competition Scenario, Market Share and Company Profile of Major Players)
• Thailand Mattress Market Future Outlook and Projections, 2018-2023
• Analyst Recommendations in Thailand Mattress Market

Related Reports:

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Global aggregator and publisher of Market intelligence, equity and economy reports. We provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies.

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