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Camvine Launches CODAsoft Digital Signage for Channel Partners

08-03-2011 08:06 AM CET | IT, New Media & Software

Press release from: Camvine

/ PR Agency: Neesham PR
CODAsoft offers a partner dashboard to make supporting multiple customer networks effortless and accessible

CODAsoft offers a partner dashboard to make supporting multiple customer networks effortless and accessible

A new digital signage business opportunity for international distributors and OEMs

Cambridge, UK, 2 August 2011 – Camvine today announced the availability of CODAsoft, the software only version of its cloud-based digital signage system for major distributors, integrators and OEMs. Channel partners now have the freedom to integrate CODA into displays, media players and other hardware of their choice, which are then controlled by Camvine’s cloud-based content management system. Benefits include hardware flexibility, rebranding, a partner dashboard and real-time diagnostic tools as well as technical and marketing support.

CODAsoft is available for Linux and Microsoft Windows Operating Systems and has two degrees of branding. Private labeling allows channel partners to totally rebrand CODA: re-skinning the web-site, renaming the URL address and rebranding software for the device hardware. CODA branding allows resellers to add their own brand identity to CODA including a logo and customised URL address.

“This is a significant development for our channel as it brings all the benefits of CODA to the bigger players and frees CODA for worldwide distribution,” said Steve Hales, Head of Sales & Marketing at Camvine. “Feedback from major channel players that have assessed CODA has been extremely positive. They are particularly impressed with the straightforward nature of the content management system, the ‘plug and play’ simplicity of the hardware and ease with which users can display live, personalised content”.

To start building new media devices using CODAsoft, the distribution process involves downloading the CODA media player software installer, transferring the software to a USB stick and then simply installing the software onto the hardware devices. Like all things with Camvine, the installation process is simple and it is easily repeatable for large numbers of devices.

Distribution of CODA comes with many benefits, such as a partner dashboard to make supporting multiple customer networks effortless and accessible. The software on the media playing devices also offers the ability to view a diagnostic tool. Camvine technical and service support includes a dynamic FAQ database, which is also exportable to partners. Available marketing materials include literature, presentations, videos and seminars on CODA and its features. There are two pricing models for CODAsoft: perpetual license or pay as you go (PAYG), and the latter is handled by an automated subscription process for the channel.

Camvine is a leading authority on cloud-based digital signage. The CODA digital signage platform is hugely advanced, yet the content management system maintains a simple ‘drag and drop’ style and the media players are ‘plug and play’. Camvine pioneered the use of Web 2.0 technologies and live content in digital signage. The media player devices easily show html webpages, flash, video, images, PDF, PowerPoint and many other file formats. The content management system readily connects with social media sites like Twitter, Flickr and Facebook as well as other RSS feeds for news, traffic and weather. A growing application for CODA is displaying real-time enterprise data for business and education collaboration purposes. CODA readily authenticates with SharePoint, for instance.

CODA has also been designed with customisation in mind. Its open API allows external systems to control and be controlled by CODA. Furthermore, Camvine has a dedicated Professional Services division and encourages sharing skills to develop an eco-system of CODA solution providers.

Camvine is actively seeking to grow its channel of OEMs, distributors, integrators and resellers. To bring existing and potential Camvine channel partners up to speed with CODAsoft and the wider CODA platform, Camvine is hosting Open Days, Roadshows and online webinars over the coming months.

For more information about reselling CODA please contact or visit


About Camvine:
Camvine’s objective is to enable digital signage users to easily show compelling content. The company strives to make the complex very simple and it shares the values of Web 2.0 such as openness, accessibility, simplicity and affordability. Camvine was set up by Dr Quentin Stafford-Fraser and Dr Michael Dales in 2007. The company provides a ‘drag and drop’ style CODA web service with ‘plug and play’ hardware and an open API to link with other services. The company continues to make it easy for its users to link their CODA digital signage platform to other services like Google Apps and SharePoint, and to build their own solutions on top of CODA so they can show live and compelling information on their displays.

Beky Cann
Account Director
Neesham Public Relations
7 Station Approach
HP22 6BN
Tel: +44 1296 628180

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