Digital Printing for Packaging- A Great Match with Internet of Things (IoT)

The use of digital printing in the packaging sector is absolutely essential for small and medium prints to get customized printing for packaging and displays.

In digital printing packaging, no separate print media is required that means it is contactless print process. The print image is directly transferred to the printing press via the internet. The digital printing is comparable to traditional printing, hence it is the ideal printing solution for high-quality displays and packaging.

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Digital printing is transforming the packaging sector by providing custom variations that give products on-shelf distinctions. Packaging substrates such as cartons, labels and corrugated boxes have provided eye-catching commercialization to draw a positive impact on consumers.

Digital Printing Packaging Market: Key Players

Some of the major players of digital printing packaging are W S Packaging Group, Inc., Xerox Corporation, HP Inc., Mondi PLC, Xeikon N.V., Quantum Print and Packaging Limited, Eastman Kodak Company, Traco Manufacturing, Inc. and many others.

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Uses and Benefits of Digital Printing Technology in Packaging

Digital Printing is well suited for small to medium printing for packaging in the number of formats. It has a low installation cost in comparison to current printing technology.

Digital printing is essential for the instant launch of your product as it takes shorter image delivery time. Hence, decision-makers can optimize their supply chain with digital printing.

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Key Advantages of Digital Printing

• Flexibility
• Rise over labels
• Process optimization
• Small to medium runs possible

What could be the Growth Trajectories for the Market?

The international market for emerging trends in digital printing packaging is forecasted to be encouraged by various growth-promoting elements.

The world market for digital printing packaging is forecasted to experience a high rate of growth over the timeframe of forecast due to the growing demand for various consumer products. Apart from that, the demand for low cost and effective printing technology together with aesthetically appealing visual graphics are also expected to bolster market demand.

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Furthermore, growing demand for flexible packaging together with an increasing requirement for sustainable printing that has been driving the world market for digital printing packaging. Despite substantial growth in the global market for digital printing packaging, various factors such as high manufacturing cost, fluctuating price of raw material can hamper the growth of the international market for emerging trends in digital printing packaging.

Which Geographical Segments would Retain Its Lead in the Industry?

The world market for digital printing packaging is classified into five prime geographies namely North America, Latin America, Europe, Asia Pacific and Middle East & Africa.

1. Asia Pacific is expected to hold lion’s share of the market with the forecasted market share to be about 45% of the total market in the year 2020 in comparison to the earlier share of around 40% in 2016.

2. Furthermore, Europe is also forecasted to contribute substantially to the world market for digital printing packaging between the year 2016 and 2024, mostly due to the vast demand arising out of the industry of food & beverage.

3. Middle East & Africa, North America and Latin America are forecasted to experience healthy growth over the timeframe of forecast.

4. In the region of Latin America, countries like Mexico, Brazil, and Argentina are projected to generate market opportunities for various market players who are operating in the global market for digital printing packaging.

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