Thailand Classified Market will be Driven by Various Government Initiatives on Digitalization and Increasing Mobile Social Media Penetration: Ken Research

Key Findings
• Domestic revenue for Online Classifieds is expected to rise at a CAGR of 6.0% during the period 2018-2023E.
• Increasing internet users and rising e-commerce industry in the country has triggered the growth in the Thailand Online Classified industry.
• Used car classified listings and Condominium styled property listings are the key growth drivers for the automobile and property online classifieds in Thailand.

Growth in the Real estate and Automobile sectors in Thailand: The residential property market in Thailand has grown significantly in 2018. The residential property registrations rose by 69% compare to last year coupled with the growing infrastructural developments for the corporate sector. This has triggered the demand for online property classifieds as it became a convenient platform where the properties can be listed for selling and for leasing purposes. The rising demand of rented house and apartments have also driven real estate online classifieds market.

Connect with Social Media: Thailand ranks in the top ten for mobile social media penetration and in the top four for time spent on social media. The country recorded a year-on-year growth of internet users of 24%. The increasing internet users and higher social media usage will be the major factors responsible for the growth of online classifieds market in the Thailand.

Rising Demand for Used Cars: The number of used car sales is expected to grow at a CAGR of 5.5% during 2015-2020, due to an expected decrease in used car prices and an increasingly affluent middle class population. This will drive the classified market as various distributors and first-hand car owners will be increasing their marketing expenditure on digital classifieds.

Increasing Government Initiatives: Various government initiatives such as Thailand 4.0, the government’s official B2B classified website “Thaitrade.com” are encouraging the economy of Thailand to go digital which will result in more visits and transactions on classifieds websites in the coming years.

Analysts at Ken Research in their latest publication “Thailand Online Classified Market Outlook to 2023- By Horizontal and Vertical Classified, By Source of Revenue (Listings and Media Advertising), By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)” believe that online classifieds Market in the Thailand is still in the nascent stage as compared to other online classifieds markets at the global level. Thailand economy has witnessed a shift to a digital economy as classifieds websites have become more innovative in exploring digital and mobile advertising streams. The Horizontal Classified companies should concentrate on segregating their listings and creating separate vertical classifieds as the vertical classifieds will completely dominate the classified space in the future. The market is expected to register a positive CAGR of 6.0% in terms of domestic revenue during the forecast period of 2018–2023E.

For more information, refer to below link:
https://www.kenresearch.com/technology-and-telecom/it-and-ites/thailand-online-classified-market/205216-105.html

Key Segments Covered
By Type of Scope of Listings
• Horizontal
• Vertical
By Type of Classifieds
• Specialized Classifieds
• News Classifieds
By Source of Revenue
• Listings
• Media Advertising
By Category
• Automobile
• Property
• Jobs
• Others (includes agriculture, gems, jewelry, community, services and others)
By Channel
• B2B
• B2C and C2C
By Region
• Bangkok
• Others

Key Target Audience
• Automobile Companies
• Construction Companies
• Real Estate Companies
• HR Consultancies
• E-commerce Companies
• Classified Companies
• Investors
• Advertising Agencies
• Corporate Clients
• B2B Businesses

Time Period Captured in the Report:
• Historical Period: 2013-2018
• Forecast Period: 2019-2023

Horizontal Classified Companies Covered:
• Kaidee
• Locanto
• Checkraka

Property Classified Companies Covered:
• DD Properties
• Dot Properties
• Thailand Property
• Real Estate Hub
• Real estate Thailand
• Bangkok Citismart
Automotive Classified Covered:
• Chobrod.com
• One2car
• Carmana
• Motors.co.th
Job Classified Companies Covered:
• Job Thai
• Career Jet
• Job bkk
• Job Thai Web
• Job Top Gun
• Job.th
• ejobesay.com
• Jobdb
B2B Classified Companies Covered:
• eworld trade
• Thai trade
• Trade world Asia

Key Topics Covered in the Report
• Executive Summary
• Research Methodology
• Vendor Selection Process
• Business Model For Classifieds Market
• Market Overview And Genesis
• Market Size, 2018
• Market Segmentation
• Competitive Parameters
• Horizontal Classifieds Market In Thailand
• B2b Online Classifieds Market
• Automobile Online Classifieds Market
• Property Online Classifieds Market
• Job Online Classifieds Market
• Growth Drivers
• Issues And Challenges
• SWOT Analysis
• Future Market Outlook And Projections, 2018-2023E
• Analyst Recommendations

Related Reports
https://www.kenresearch.com/media-and-entertainment/advertising/vietnam-online-advertising-market/189130-94.html

https://www.kenresearch.ae/technology-and-telecom/it-and-ites/philippines-online-classified-market-report/106129-105.html

https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/indonesia-used-car-report/79410-100.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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This release was published on openPR.