Mobile Advertising Market Detail Study focusing on Key Players like Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd

Mobile Advertising Market Report, Added by Premium Market Insights, forecasts that the global market was valued at $69,781 million in 2015 and is projected to reach $243,703 million by 2022, growing at a CAGR of 15.8% from 2016 to 2022.

Mobile advertising is a technique of promoting products and services on mobile devices such as smartphones, tablets, and featured phones through mobile applications (apps) or mobile websites (web).

The surge in mobile device penetration; rise in mobile internet users; increased awareness among mobile users about benefits of technology-based advertising such as increased accessibility, the speed of communication and frequency are projected to drive the mobile advertising market growth during the forecast period. However, the rise in privacy and security concerns and growth in AD blocker solution adoption is projected to limit the market growth to some extent during the forecast period.

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By format, the search segment dominated the market in 2014 with around 37% market revenue share owing to an increase in awareness about health, safety, entertainment, and hobbies & interests among the mobile users. Furthermore, the video segment is projected to expand at the highest CAGR of 17.5%, owing to the increase in the trend of watching on-demand movies, TV shows, and others videos, especially among the young population.

By category, the arts & entertainment segment dominated the market with around 45% market share, followed by hobbies & interests segment, in 2014. Further, the hobbies & interests segment is projected to expand at the highest CAGR of 16.7% due to rise in time spent on mobile devices by users across the globe.

Based on geography, the mobile advertising market is studied across four major regions, namely North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific was the highest revenue contributor in 2014, accounting for around 42% share of the overall mobile advertising market. The North America mobile advertising market is projected to grow at the highest CAGR of 17.6% during the forecast period owing to increased penetration of mobile devices in the region.

The report features a competitive scenario of the mobile advertising industry and provides a comprehensive analysis of key growth strategies adopted by major players. Some of the key players operating in the mobile advertising industry include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., and Smaato Inc.

Key Findings of the Mobile Advertising Market:

• By format, the search segment dominated the mobile advertising market in 2014, and the video segment is expected to grow at the highest CAGR.
• Among categories, the hobbies & interests segment is projected to create significant growth opportunities for prominent players operating in the global market.
• Asia-Pacific was the highest contributor in the overall mobile advertising market size in 2014, however, in terms of growth, the market in North America is projected to expand at the highest CAGR.
• The U.S. was leading in terms of expenditure on mobile advertising in 2014, followed by Japan.

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Mobile Advertising Market Key Segments:

The mobile advertising market is segmented based on format, category, and geography.

BY FORMAT

Search
Native social
Display
Video
SMS

BY CATEGORY

Art & entertainment
Hobbies & interests
Others (society, science, style & fashion, and technology)

BY REGION

North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS PROFILED IN THE REPORT
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Facebook Inc.
Flurry Inc.
Google Inc.
Inmobi Pte. Ltd.
Matomy Media Group Ltd.
Millennial Media Inc.
Smaato Inc.

OTHER MARKET PLAYERS MENTIONED IN THE REPORT
PageFair Ltd. and Adobe Systems Inc.

KEY BENEFITS

• The study provides an in-depth analysis of the mobile advertising market size along with current and future trends to elucidate the imminent investment pockets.
• Information regarding key drivers, restraints, and opportunities along with their impact analysis on the mobile advertising industry is provided.
• Porter’s Five Forces analysis illustrates the potency of buyers and suppliers participating in the market.
• The quantitative analysis from 2014 to 2022 is provided to elaborate on the market potential.

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Contact Info:
Name: Sameer Joshi
Email: sales@premiummarketinsights.com
Organization: Premium Market Insights
Phone: +1-646-491-9876

This release was published on openPR.