Press release
Multichannel Analytics Market Show Outstanding Growth to 2024 By Google, Hp Autonomy, Ibm, Ijento, Oracle, Sap, Sas, Teradata Corporation, Webtrends
To understand the customer behavior, the global multichannel analytics market is adopting the analytical solution. The business organizations strategize their spending by calculating their expected revenues and the return of investments with the help of multichannel analytics. The multichannel analytics market is growing owing to its adoption to the social media. They collect the data from the social media websites and analyze the customer actions such as their likes and dislikes and their buying behavior with the help of the analytical solutions. The niche players have great opportunities in the global market by providing the single packaged solutions, which can be used in various analytical applications.
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The rising adoption of the cloud-based services the multichannel analytics market is growing. The various verticals where the small, medium and large size organizations are using these analytical solutions are advertising management, sales management, customer relationship management and performance management. The factor that hampers the growth of the multichannel analytics market is the operation of these solutions requires high-level expertise which results in rising price, hence challenging the market growth.
Key Players covered in this report:
Hp Autonomy
Ibm
Ijento
Oracle
Sap
Sas
Teradata Corporation
Webtrends
The multichannel analytics is now a complete answer to all the needs of the marketing environment as it has evolved greatly. The recent trend of online shopping has made the buyers to use multichannel shopping. They gather the data about the products they wish to purchase from multiple resources. The information can be anything such as in this case cost, reviews, reputation, brand and the benefits. The multichannel analytics helps the organizations to organize their customer interaction data, which is gathered from various sources such as the web, mobile, campaigns, call center, mails, and so on. The multichannel tools enable the organizations to organize their business strategies. The multichannel solutions act as a channel between the vendors and the consumers.
Increasing adoption of multichannel marketing for customer engagement is expected to drive the multichannel analytics market. Rising online shopping trends owing to widespread internet connectivity is expected to favor market growth over the forecast period. Increasing multichannel buyers may expand the scope of B2C and B2B marketing which is further expected to positively impact market growth. Increasing cloud-based applications and need for unified multichannel analytics solutions may provide new opportunities to market growth over the next six years
Different buying mediums and the need to track customer buying behavior is expected to drive the multichannel analytics market. These solutions gather buyer interaction data over various channels such as mobile, social media, email, web, blogs and searches etc. and correlate it to extract buying patterns or trends of customers. Multichannel analytics technology drives the sales and profitability of organization by acting as a bridge between vendors and customers. It creates an understanding to calculate ROI and revenues generated which helps the vendors to plan future growth strategies to overcome market challenges.
Market Segment By Key Product Type:
Query & Reporting
Multidimensional Analysis
Visualization
Data Mining and Predictive Analytics
Market Segment by Application Type:
Customer Retention & Acquisition
Cross-Selling & Up-Selling
Loyalty and Customer Experience Management
Campaign Management
Sales Performance Management
Others
Key questions answered in this report
What are the challenges to market growth?
Who are the key vendors in this market space?
What will the market size be in 2024 and what will the growth rate be?
What are the key market trends? What is driving this market?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
Table of Contents
Part 1 Market Overview
Part 2 Key Companies
Part 3 Global Market Status and Future Forecast
Part 4 Asia-Pacific Market Status and Future Forecast
Part 5 Europe Market Status and Future Forecast
Part 6 North America Market Status and Future Forecast
Part 7 South America Market Status and Future Forecast
Part 8 Middle East & Africa Market Status and Future Forecast
Part 9 Market Features
Part 10 Investment Opportunity
Part 11 Conclusion
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