Ultimate Edge Communications Appoints Samuel Joseph To The New Role Of Senior Copywriter

Sydney, September 16, 2019: Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Samuel Joseph to the new role of Senior Copywriter to support its creative team in crafting infectious brand messaging across all client campaigns.

As UEC continues to expand its creative and media team to deliver long-lasting, market-beating results across our growing client base, Sam will bring a range of skills from content marketing, communications, strategy and ideation to complement UEC’s data-driven decision-making process across all campaigns, both in the B2B and B2C sectors.

Sam comes from a creative background, completing a Bachelor of Music, followed by a Graduate Certificate in Business and Management. He has a unique skillset in the marketing and sales space, including account building for leading cybersecurity brands in the B2B space, as a resident marketing strategist for The Scots College and managing the ideation and implementation of a content marketing strategy for Sydney startup, The Remarkable Woman.

At UEC, Sam will be responsible for clarifying and distilling our clients’ messages to inspire prospects to become customers. His role involves collaborating with the creative team to orchestrate a cohesive customer journey which integrates proven UX and UI strategies that boost engagement and conversion; while mitigating customer attrition.

“Sam joins the team for his experience in messaging. His appointment highlights our continued effort to provide exponential value for our clients,” explains Ultimate Edge Communications founder and CEO, Aleisha McCall. “Drawing on Sam’s experience, combined with our desire to use a data-driven, strategic approach based on solid analytics; he will clarify and translate their message(s) to convert passive website browsers and offline readers into become paying customers.”

Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and more.

“Building a creative team is like assembling a puzzle. Each piece fits into a specific place to create the ultimate outcome. As a media consultancy, the goal is to construct a clear message that resonates with our clients’ target audience. Sam has an essential part in making that happen effectively and efficiently,” adds McCall.

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Ultimate Edge Communications

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice-skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to the tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

This release was published on openPR.