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Increased Consumer Spending Power Driving the Automated Teller Machine Market in Brazil

08-01-2011 06:29 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Technavio

Increased Consumer Spending Power Driving the Automated Teller

London, UK, July 28, 2011 -- Research conducted by TechNavio reveals that the Automated Teller Machine (ATM) market in Brazil is expected to grow at a CAGR of 16 percent. Technavio’s report, which focusses exclusively on Brazil, indicates that the market is currently being driven by the increased spending power of Brazilian consumers.

“The growing spending capacity and improved financial status of developing countries such as Brazil are increasing the demand for ATMs. The considerable number of cash transactions through ATMs is directly proportional to the number of customers capable of making a huge amount of frequent transactions. As the financial health of the population improves, spending capacity also rises, which in turn leads to a demand for more ATMs,” reports a TechNavio analyst.

In spite of the demand for ATMs in Brazil, the high installation cost is hindering the growth of this market. However, the consistent demand for financial self-services is expected to drive the market. Moreover, the ATM market in Brazil is witnessing a clear preference for refurbished ATMs over new ATMs.

These are just some of the important findings presented in the report that will enable companies to fully understand the potential in this market and formulate their own strategies.

The report, “Automated Teller Machine Market in Brazil 2010–2014,” is based on extensive research conducted with industry experts, vendors, and end-users. It examines the key trends, drivers, and challenges impacting the evolution of this market. The report also contains an in-depth discussion and SWOT analysis of each of the key vendors in this market.

Companies mentioned in this report include: Diebold Inc., NCR Corp., Itautec, and Wincor-Nixdorf.

For more information please visit http://technavio.com/content/brazil-atm-machine-market-2010-2014-0 or email enquiry@technavio.com.

About Technavio

Technavio is the research platform of Infiniti Research.

Infiniti Research provides actionable market, strategic, competitive and customer intelligence to leading companies worldwide. A team of 120 analysts with specialization in different sectors, conduct research in more than 50 countries (including all OECD and extended BRIC countries), and in more than 20 languages (including French, German, Mandarin, Japanese, Korean, Spanish, Portuguese and Hindi).

Technavio reports are based on a robust research model with critical insights from industry experts. Technavio focuses on niche and emerging technologies.

Technavio Interactive is a dynamic web-based portal which enables instant access to our 800+ Technavio reports. The platform is designed to ensure fast search and easy navigation of our database.

Contact:
Ludmila Berkesova
Program Manager
Technavio
8 Wimpole Street
W1G 9SP London
United Kingdom
Tel: 0044 (0)207 367 2456
Fax: 0044 (0)845 280 2825
E-Mail: ludmila@technavio.com
Web: http://www.technavio.com

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