openPR Logo
Press release

Major Trends in OLED

10-22-2019 09:43 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: MarketsandMarkets

How the ncreased demand for AR/VR headsets acts as an opportunity for the market?

OLED displays are lighter, thinner, and more flexible as compared to displays based on existing technologies. They emit bright colors. These displays are used in different applications in different sectors. They are used in mobile phones, TVs, wearable devices, etc. Samsung Galaxy series, Huawei P9 Plus, Oppo R9 Plus, Vivo X7 Plus, Xiaomi Redmi 3S, Lenovo Phab2 Pro, and One Plus 3 are the leading smartphone models or series using these displays. The demand for AMOLED displays in VR/AR applications is expected to increase as these displays are considered as the most appropriate for AR/VR applications, owing to their reduced response time and lower time latency as compared to other display technologies. Facebook invested USD 2 billion in Oculus, Google invested USD 542 million in Magic Leap, and Microsoft developed its own HoloLens. VR mainstream products, including Oculus Rift, Sony PlayStation VR, HTC Vive, and Gear VR, have adopted AMOLED displays.

The OLED market was valued at USD 16.58 billion in 2016 and is projected to grow at a CAGR of 15.2% between 2017 and 2023. 

Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor.

Download PDF Brochure @

Several players in the automotive industry are investing in R&D activities to develop OLED lighting used in automotive. In 2013 and 2014, Audi and BMW collaborated with Philips and OSRAM Licht, respectively, to develop lighting products based on this technology for their cars. At the 2015 CES, BMW launched its concept iconic lights model based on this technology. These developments are expected to fuel the demand for OLED panels across the globe, thereby acting as an opportunity for the market.

How the complexity of the OLED value chain acts as a challenge for the market?

The emerging OLED market is characterized by a complex value chain involving product manufacturers, material suppliers, technology developers, and manufacturing equipment developers. For a niche technology, these complexities are increased manifold as there are no existing economies of scale in the short run. The mass adoption of OLED technology is expected to create a large demand for organic materials such as phosphorescent organic light-emitting diodes. However, the dynamic nature of the market makes penetration difficult, and the involvement of several value chain participants complicates the product development process and increases their time-to-market. The success of this technology is thus based on the effective collaboration of all supply chain participants. Widespread adoption of this technology and an increase in its applications are expected to stabilize the demand and significantly reduce the complexity of the OLED value chain.

Adoption of OLED displays in smartphones

The adoption of high-end smartphones with large displays has contributed to the demand for OLED panels worldwide as these displays offer highly bright screens, have low power consumption, and are thin and lightweight. Samsung Display is the leader in the production of small- and medium-sized AMOLED displays for smartphones and other applications. Samsung uses these displays in its flagship smartphone series such as Galaxy. Other companies such as Apple (US), Motorola (Lenovo) (China), Oppo (China), Vivo (China), HTC (Taiwan), and Gionee (China) have also started to adopt OLED display panels in their smartphones.

Low acceptance of OLED lighting fixtures as compared to LED lighting fixtures

High fixture costs, low efficacy, and short shelf life are some of the major drawbacks of OLED lighting fixtures. For instance, the cost of these lighting fixtures was USD 200 per kilolumen (klm) in 2016, and these prices fell to approximately USD 100–150/klm in large volumes. The typical performance of the current OLED lighting fixtures includes 60 lm/W efficacy, 50,000 hours shelf life, and excellent color rendering with CRI over 90 and R9 over 50. The current performance of these lighting fixtures is already suitable for most of the applications, but their efficacy is expected to improve in coming years. OLED panels have a low efficacy of 60 lm/W as compared to 120 lm/W of LED light sources. However, the mass production of these panels and the future market shift toward this technology are expected to reduce the impact of this challenge on the market in the long run.


Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Major Trends in OLED here

News-ID: 1854198 • Views: 452

More Releases from MarketsandMarkets

Food Grade Lubricants Market | Key players operating in the market include Exxon …
According to recent market research the "Food Grade Lubricants Market by base oil [Synthetic Oil, Mineral Oil, Bio-based], Application (Food, Beverages, Pharmaceuticals &Cosmetics), and Region (North America, Europe, Asia Pacific, MEA, South America) - Global Forecasts to 2027", The market is projected to reach USD 495 million by 2027, at a CAGR of 7.0% from USD 352 million in 2022. This growth is primarily triggered by the increasing demand for
Offshore Wind Market to Show Healthy Growth in Near Future
The global Offshore Wind Market is expected to grow from an estimated USD 31.8 billion in 2021 to USD 56.8 billion by 2026, at a CAGR of 12.3% during the forecast period. Offshore wind is a crucial pillar in energy mix together with onshore wind for regions such as Europe, Asia Pacific, and North America to achieve their goals pertaining to climate neutrality. Offshore wind turbines are increasingly being installed
Hydrochloric Acid Market worth $3.4 billion by 2027 | Key players operating in t …
The global Hydrochloric Acid Market is projected to grow from USD 2.5 Billion in 2022 to USD 3.4 Billion by 2027, at a CAGR of 6.6% during the forecast period. The increasing demand for hydrochloric acid in food and beverage, steel, chemical, and oil & gas provides momentum for the growth of the hydrochloric acid market. View detailed Table of Content here - Browse 247 market data Tables and 43 Figures spread

More Releases for LED

Global Backlight LED Market| Global Backlight LED Industry | Backlight LED Marke …
The backlight LED market comprises of sales of Backlight LED & related services. LED backlight is a flat panel display that uses LED backlighting instead of cold cathode fluorescent (CCFL) backlighting. LED backlight displays also use thin-film-transistor liquid-crystal display (TFT LCD) technologies that offer better contrast and brightness, reduced energy consumption, greater color range more quick response to changes in the scene, and photorefractive effects. These displays are small chips
Global LED Packaging Market Size Detail Analysis focusing Market Segmentation li …
Global LED Packaging Market Size Detail Analysis focusing Market Segmentation like Lamp-LED, Side-LED, TOP-LED, High-Power LED, SMD-LED, and Flip-Chip LED & more The LED market is one of the quickly growing segments as they are replacing the traditional lighting equipment like bulbs due to their high efficiency and power saving capability. The LED packaging industry is also growing with innovations along with the LED industry as new technologies are being included
Global LED Driver (LED Lighting Driver) Market Research Report
This report studies the global LED Driver (LED Lighting Driver) market status and forecast, categorizes the global LED Driver (LED Lighting Driver) market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in United States, Europe, China, Japan, South Korea and Taiwan and other regions. Get sample copy of the report: Table of Contents: Table of Contents Global LED Driver (LED Lighting Driver) Market Research Report
Global LED Drivers Market 2017 Trends By Product(Buck-Boost LED Drivers, Multito …
Scope Of Global LED Drivers Market Research Report 2017 Global LED Drivers Market Report Based On Defination, Status and Forecast 2022 contains a market overview of the industry which talks about market Application, production, Consumption, revenue, Gross margin, sales volumes and figures, growth estimation in coming years, current industry leaders and their sales/revenue metrics. Request For Free Sample Report Here : This report studies the global LED Drivers market, analyzes and
LED Flashlight Market 2017 - SureFire, LED Lenser, Pelican, NovaTac
Apex Research, recently published a detailed market research study focused on the "LED Flashlight Market" across the global, regional and country level. The report provides 360° analysis of "LED Flashlight Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global LED Flashlight industry, and estimates the future trend of LED Flashlight market on
LED Light: 2017 Global LED Light Bulb Market Outlook
Orbis Research delivers key insights on the Global LED Light Bulb Market in a new report titled “Global LED Light Bulb Market Research Report 2017-2022 by Players, Regions, Product Types and Applications.” In this report, Orbis Research sheds light on the various factors and trends impacting market growth over the forecast period (2017 – 2022). Description The Global LED Light Bulb Market report offers a comprehensive evaluation of the Global LED