Sports and Fitness Apps Market is Driven by Increase in Smartphone Penetration and Rising Health Awareness

Sports and fitness apps have become an integral part of daily lives of millions of mobile users, allowing them to use smartphones to do everything related to sports and fitness of individuals.

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Fitness apps are gaining high adoption among individuals seeking a healthy lifestyle. Mobile apps are available in both free and paid versions, where paid apps require one-time payment during the installation. Due to limited budget and time, every fitness-conscious individual cannot afford membership in fitness centers or health clubs. Easy availability of cost-effective apps has led to growth of global sports and fitness apps market.
Global sports and fitness apps market is expected to witness significant growth during the forecast period (2019–2027). The market growth is majorly attributed to increase in the use of smartphones, adoption of healthy lifestyles among individuals, and easy availability of the fitness apps. Moreover technology integration in wearable devices is also expected to boost the market growth. Mobile apps can be integrated with fitness trackers and smartwatch that offer various benefits such as activity tracking and distance measurement with the help of GPS technology.

North America is expected to be the one of the largest contributors in global sports and fitness apps market, owing to the change in lifestyle of people and increasing health awareness. Increasing consumption of fast food and high prevalence diseases such as cardiovascular disease among the geriatric population are the major factors that are expected to boost demand for sports and fitness apps in this region. 

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Some of the key players operating in the global sports and fitness apps market include ASICS Digital (The ASICS Run keeper), Inc., Azumio Inc., Fitbit Inc., Freeletics, Garmin Ltd., Jefit Inc., Nike Inc., Polar Electro, Runtastic GmbH, Under Armour Inc., Wahoo Fitness, and others.

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