Forget millennials. The ‘Flow Generation’ is the new workforce phenomenon

Remember when clouds were in the sky, phones were in the wall and work was something we ‘went to’? Technology has changed that. Secure jobs have become insecure gigs, home is where the Wi-Fi is and our boss is an algorithm.
And us? We’re all over the place, unsure about the future. Everything keeps changing in a blink, and unlike our parents we have no clear idea how to make it to retirement. It’s like our life has turned liquid.
How do we stay afloat in a world where all the old paths are crumbling? How will we earn money tomorrow? Is our degree still relevant? Will we ever afford a house? Have a pension? Live happily ever after?
Two economists – former Wall Street Journal reporter Vera Sprothen and ex-McKinsey strategy consultant Nicoló Andreula – have answers. Their new book Flow Generation. A Survival Guide for our Unpredictable Lives is brimming with stories of people who found a formula to mastering uncertainty and precarious work. It also features dozens of pioneering startups, from Stanford to San Francisco, who offer gig workers exciting new ways to learn, save money and buy a home.
The ‘Flow Generation’, as the authors coin the inspiring grassroots movement they portray, is becoming a driving force in labour markets globally.
Original, uplifting and peppered with a pinch of philosophy, Flow Generation is a timely and colourful guidebook for our fast-paced economic reality. It shows readers how to move beyond fear and brave the unknown, as we enter a future that seems more unpredictable than ever – and yet it’s better than we think.

20-22 Wenlock Road, London, England, N1 7GU
Vera Sprothen
0481 250 607, mail@flowgenerationbook.com.
Website: www.flowgenerationbook.com Buy: http://bit.ly/flowgeneration

Brand-new book on how to survive and thrive in the growing gig economy.
Stories and economic analysis for a world that’s changing at breakneck speed.

This release was published on openPR.