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Female Entrepreneurial Excellence: Influence And Persuasion Expert, Karen Keller, Ph.D, Explains How 7 False Descriptions Create A Misunderstanding Of The Female Entrepreneur

Business women are often misunderstood – mainly due to the unique traits they possess as women. These qualities that make them successful can be misread or misinterpreted. Influence and persuasion expert, Dr. Karen Keller, explains how women entrepreneurs can be better understood and avoid damaging labels.

According to Dr. Keller, “Business women are often misunderstood – mainly due to the unique traits they possess as women. These qualities that make them successful can be misread or misinterpreted. Nonetheless, today’s business woman is strong, focused and determined.”
She adds, “Being a successful female entrepreneur requires women to, as Ginger Rogers said, “Do everything a man does only backwards and in heels!” So it is the same in business. Women often have an uphill climb to be taken seriously. They deal daily with double standards and contradictions in the business world.”
Keller continues, “In the grand scheme of the business world, women are courageously bringing unique traits and qualities that are often misunderstood excellence.”

Here are 7 false descriptions of female entrepreneurial excellence:

1. ADD Galore. Women entrepreneurs have hundreds of ideas making it look like they lack focus. This is mistaken for ADD or inability to concentrate. On the contrary, their flood of ideas is their strength. The more creative she is the more productive her business.

2. Careless With Details. The successful female entrepreneur sees and values the big picture but that doesn’t mean she dismisses the details. It’s just that the details bog her down. She is often skilled at details but her preference or strength lies seeing the effects on the big picture. It’s all about relationships, whether between people, things or situations.

3. Looking Odd. When the female entrepreneur is highly engaged, centered and entrenched people see her as unusual or strange. This makes them stay away, afraid of approaching her. She isn’t odd. She’s alone – embedded in thought. This is contrary to the role society has placed her in – to be outgoing, approachable. High engagement is what it takes to succeed in a greatly competitive business environment.

4. Never Finishing. Women entrepreneurs, because of their free flow of ideas and tangential thinking, are great at starting things. But that doesn’t mean they don’t finish them. It simply points to their lack of desire to micromanage what they create. Managing it all creates stress, distracting them from their creativity. They recognize it is best to hire someone who can successfully manage the ‘big picture.’

Keller concludes, “Today’s female entrepreneur is no longer held hostage to traditional expectations, distorted role-placement and playing the supporting actor role. Rather, she is making strides in the business world, using her innate intuition and new-found sense of empowerment to make a lasting mark.”

For more information or to read the full article, visit

Karen Keller, Ph.D. is an expert in women's leadership and assertiveness training. She specializes in the skills of influence and persuasion, executive coaching, mentoring, sales techniques, management development training, personal life coaching, and corporate training. Discover the Real POWER for Women now!

Karen Keller International, Inc.
10430 Haverford Place
Fort Wayne, IN 46845

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