Bertolli Olive Oil leads innovations with Facebook Thumbstoppers

DeoLeo Pvt Ltd, makers of Bertolli Olive Oil, becomes one of the first brands to embrace the powerful offerings of Facebook Thumbstoppers in their new campaign for #TheRecipeForHappinessIsSimple.
The four 10 second Thumbstoppers have been conceptualized by Mirum India, the creative and media partners for Bertolli, wherein they have touched upon the simplest instances bringing the biggest joys. This format is reinventing storytelling and adopting this is a sign that as a brand, you are thinking mobile-first.
Apart from affordable data plans and the ever-widening reach of smartphones, some more reasons for embracing this format are impatience and shorter attention spans of consumers. Crafting a message to be delivered in under 10 seconds is challenging but effective. As the creator, it compels you to cut the clutter and only let what’s important shine.
Bertolli Olive Oil is all about owning moments. Simple moments that fill your heart with goodness. Like your child jumping into your arms when you’re back home from work. Or your grandmother regaling you with tales from yore as she rubs oil on your head. Or the smell outside after the first rains. We don’t need much to bring a smile to our face. Indeed, the recipe for happiness is simple!
Speaking on the initiative, Susana Toribio, General Manager- India, says, “Bertolli Olive Oil, with its rich heritage and Italian origin, brings a wholesome eating experience to your plate. This oil blends with simple everyday moments and makes them worthwhile. Through Thumbstoppers, we tried to spread the message about simplicity and happiness.”

Furthermore, Satarupa Majumdar, Marketing Manager, says, “Through these stories, we emphasize on authenticity and natural lifestyle, allowing people to relish the little moments of life. And to showcase it, what better than Thumbstoppers, which itself is a change from regular media promotion.”

The stories are range from a grandmother’s inclusion in a family and a son surprising his mother to friendships in school and a mom being there when it matters most. All these stories are relatable in their most literal capacities because of their simplicity.
The campaign is spearheaded by Mumbai based digital agency Mirum, a WPP group company. Naila Patel, Executive Creative Director, Mirum India, says, “So many good stories get missed because the non-forgiving thumb does not stop at them. In a world of short attention spans and realms of content, getting someone to pause is a big challenge. The Thumbstoppers for Bertolli are emotional everyday anecdotes narrated in 10 seconds. Although it's challenging, the engaging visual scape let us weave in rich slice of life stories which will bring the audience a step closer to the brand.”

Known for its taste and premium quality, Bertolli Olive Oil from the house of DeoLeo India Pvt Ltd, is the World’s Number Olive Oil brand, established in 1865 in Lucca, Tuscany.

About Mirum India:
Mirum India is a leading digital agency with a pan-India footprint. Mirum globally operates in 25 countries with more than 46 offices and is part of the WPP Network. In India, we are a team of 225 professionals and our bouquet of services includes digital media strategy and creative; tech builds; as well as end-to-end marketing automation solutions.
Mirum is also a Salesforce Gold Consulting Partner, with over 8 years of association with Salesforce and 60+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP.
For more information please contact:
Amarjeet Thakur
Sr. AVP – Marketing Communication, Mirum India
+91 9833368728
amarjeet.thakur@mirumagency.com

9th floor, Embassy Heights #13,
Magrath Road

Mirum India is a leading digital agency with a pan-India footprint. Mirum globally operates in 25 countries with more than 46 offices and is part of the WPP Network.

This release was published on openPR.