Are Board Games Helping to Bridge the Generation Gap? | Arizton
The global board games market is expected to grow at a CAGR of over 10% during the period 2018−2024.
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The emergence of board game conventions, the popularity of nerd culture, the rise in the number of board game cafes across the world are major drivers for the significant growth of the board games industry. The market is mainly dominated either by US or European-style board games as they are the early adopters of these games.
The leading drivers and trends propelling the growth of the global board games industry are discussed below:
Urge to Connect over Analog Experience
Board games are considered as one of the best ways to leave aside electronic gadgets and devices, which are keeping modern-day families busy. Several families consider connecting and bonding over a board game is important to attain the experience that was otherwise not possible via technical gadgets. Over the years, the hosting of traditional board game nights among friends has witnessed an increase. Thus, it is imperative for vendors to understand that nostalgia tends to fuel joy by engaging people in a deep connection via board games. Easy comprehension, along with a sense of engagement, is expected to consistently keep driving the board games industry during the forecast period.
Surge in Board Games Cafes
Board game cafes are normally exciting places, where people tend to go, play, and engage with other gamers in the society. With a rise in the board game café culture, people today are witnessing many game shops and cafes offering snacks and drinks during gaming events. The need to build relationships, develop communities, and foster in-person relationships across locations further drives the demand for board game cafes around the world. For instance, The Brooklyn Strategist in Brooklyn, US, tends to attract children toward after-school activities. All such aspects are prompting vendors catering to the board games industry to innovate and offer suitable board games for the appropriate audience.
Capitalize on Board Game Conventions
Several conventions, exhibitions, events, and fairs are organized throughout the year, inviting several board games vendors to showcase their offerings and solutions. For instance, Gen Con, a tabletop gaming convention held in Indianapolis, US (2019) drew more than 70,000 attendees. This is a major opportunity for both large and small-sized vendors in the market, where they can highlight their product offerings and solutions for customers. In board game conventions, vendors can also highlight the following things -
Capitalize on the opportunity of interacting with customers
Acquire knowledge about the most preferred games
Gain knowledge about the latest market trends
Gather information about competitors’ products and pricing
Interact with upcoming designers, authors, artists, publishers, or media personalities
Get an idea of the product performance even before it is launched in the market
Utilize real-time insights for future strategy development
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Asmodée Éditions (Group), Hasbro, Mattel, and Ravensburger are identified as prominent vendors in the global board games industry.
The complete overview of the latest market research report on the global board games market by Arizton is now available.
The report offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.
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