The Biggest Trends In The facial makeup Industry 2019 | Procter & Gamble, Shiseido, LVMH, L'Oréal, Coty, Unilever, Avon

The beauty industry has been on a tear for years. There are some submarkets that are exceptions, like the mass beauty markets, but overall the business of beauty continues to defy gravity. Even multibrand stores, which in other consumer sectors have a questionable future, are performing.

Global facial makeup market is expected to rise from its initial estimated value of USD 9.02 billion in 2018 to an estimated value of USD 14.33 billion by 2026, registering a CAGR of 5.95% in the forecast period of 2019-2026.

This rise in market value can be attributed to the growing concerns regarding the appeal of individuals, and boosting of it with the application and usage of makeup.

Facial Makeup market report which consists of a precise and accurate analysis of market trends, future developments, market segments and competitive analysis is in high demand by the businesses of all sizes due to the benefits that it offers. This report also offers a profound overview of product specification, product type and production analysis by taking into account most important factors such as Revenue, Cost, Gross and Gross Margin of Some of the Leading Players Like

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A complete discussion about numerous market related topics in this market research report is sure to aid the client in studying the market on competitive landscape. This report also presents an analysis of prime manufacturers, trends, opportunities, marketing strategies, market effect factor and consumer needs by major regions, types, and applications globally while considering the past, present and future state of the FMCG industry. As today’s businesses seek to go for the market research analysis before taking any verdict about the products, opting such market research report is essential for the businesses. This market report is sure to lend a hand in enhancing sales and improving return on investment (ROI).

Facial Makeup Products are products that are used to color and highlight facial features. They can either directly add or alter color or can be applied over a foundation that serves to make the color even and smooth.

There are three unique circumstances that continue to prop up the Facial Makeup industry:

• Consumers, mostly women, are on a journey of exploration. They are enjoying new products and finding new brands.

• Major brands (Procter & Gamble, Shiseido, LVMH, L'Oréal, Coty, Unilever, Avon, Revlon Inc., CHANEL, Giorgio Armani, Amway, Kao Corporation, and Henkel) are supporting a surge in creativity. It seems like every day there is a new brand with a new idea about how to become or remain beautiful.

• Acquisitions by the major beauty companies of ever-smaller companies at very high values are drawing in more founders and driving more creativity every day.

Recent Industry Developments

In June 2018, Clarins announced the inauguration of its standalone store opening in Mumbai. With this inauguration, the company hopes to reach an even larger population base, supplying their products to the vast market share of the region.

In May 2018, Revlon announced the launch of its new product line with around 40 color shades made for complementing the different skin tone of individuals. “Flesh” is expected to be launched commercially in June.

Global facial makeup market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of facial makeup market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.

Major Market Segmentation of Facial Makeup Market

By Type (Face Powder, Concealer, Foundation, Blush, Contouring & Highlighting, Bronzer, Primer, Palette)

By Source (Natural, Chemical, Organic, Halal)

By Sales Channel (Hypermarket, Supermarket, Pharmacies, E-Commerce, Health & Beauty Retail Stores)

By Pricing (Economic, Premium)

By Geography (North America, Europe, Asia-Pacific, South America and Middle East & Africa)

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