The Copy House introduces press release writing services for effective marketing

New Delhi, July 18, 2011: Press release writing services have been added to the vast services suite of The Copy House, India’s leading copywriting company. These services are divided into two: those tailored for online PR campaigns and the other for online and offline PR campaigns. These services are offered to individuals and companies looking to market themselves effectively, with or without going through a PR agency. These services are also offered to SEO companies looking to outsource press release writing services.

Speaking on the need for introducing professional press release writing services, Shweta Bagla, Founder, The Copy House says, “Unfortunately, a lot of writers can’t differentiate between an article, feature and a press release. A press release has a distinctive style and needs to be written well in order for it to picked up by the media. All the necessary information needs to go in, in the correct order. Furthermore, one also needs to understand the nuances of writing online press releases and those for offline media or they get rejected. Therefore the need for a professional company that understands press release writing.”

Press release writers at The Copy House come with in-depth experience working at leading multi-national PR agencies and are experts in the art of press release writing. In addition, the company also offers PR submission services, covering all major online media. Clients, Bagla claims, are moving away from PR agencies and have begun to hire online PR specialists for increased visibility.

Adds Bagla, “The need for online visibility has increased. Most consumers search for a company online. Even journalists scout the web looking for stories because wires now disseminate their stories online. With so many changing parameters, clients have begun to realize that they can get seen online without spending too much. Hiring a PR agency is expensive and they can save almost ten times the amount in hiring a press release writing specialist to do the job.”

For more information on press release writing services by The Copy House, please visit http://www.the-copyhouse.com/service.html

The Copy House is a leading content writing services company headquartered in New Delhi, India. It founder, Shweta Bagla, has worked with one of the largest creative agencies in the world, started her own brand communication consultancy and has more than 12 years of professional writing experience. Its clients include large companies and startups in the U.S., Canada and India. The Copy House offers content strategy among its chief services along with:
• Press Release writing
• Article Writing
• Ebook writing
• Website content writing
• Ad Copywriting
• Blog writing

Phone - 011-43534779
Fax - 011-26349774
101, 1st Floor, Kundan Niwas , Hari Nagar, Ashram Chowk ,New Delhi, 110014, Delhi, India

This release was published on openPR.