Incredible Possibilities for Advanced Digital Gaming Market 2019-2022: Microsoft Corporation, Sony Corporation, Ubisoft and more

Advanced digital gaming is an interactive platform for one or more players, designed to offer a virtual environment and user-controlled experience for entertainment and educational purpose using digital electronic devices such as videogame console, computer, mobile device, interactive television, and others. Digital gaming enables users to experience immersive and digital form of games based out of real life and imaginary situations. These games are either played online or stand-alone. Key industry players focus on development of advanced products to facilitate the trend of online gaming.

Rise in need for advanced electronic devices, high adoption rate of smartphones and tablets, rise in internet penetration among developing and developed economies, technological advancements related to new product development, and availability of low-cost products drive the global advanced digital gaming market. However, presence of high level of piracy situations is expected to impede the market growth. Increased adoption among developing economies offers a major opportunity for market expansion.

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Immense growth in the digital gaming market is driven primarily by the rise in active gamers, increased internet and smartphone penetration, and new technologies that enhance gaming experiences. All these will aid the market to reach approximately USD 272.2 Bn by 2022, expanding at a compound annual growth rate (CAGR) of 18.97% during 2017-2022. 
Companies covered:
1. Activision Blizzard
2. Electronic Arts
3. Take-Two Interactive
4. Ubisoft
5. Zynga
6. Nintendo
7. GungHo Online
8. NCSoft
9. Sony Corporation
10. Microsoft Corporation

Revenue model segment insights:
The freemium model has a clear advantage over the other revenue models as it allows access to free gaming content. It occupied a share of 47% in 2014. However, in 2017, the share dropped to 39%. In the same year, the pay-to-play subscription model took the largest share of the pie because of its higher perceived value by the customers. Since most serious gamers go for this model, the chances of sticking to the model are higher. 

Regional insights:
The Asia-Pacific was the largest regional market for digital gaming in 2017, controlling 61% of the global market. It is also the largest market for mobile gaming. Improvement in technology and rapid shift of consumers from 2G to 4G have resulted in increased user base for digitally-downloadable gaming content, and other live game formats such as massively multiplayer online (MMO) and eSports. Increase in consumer spending on games, high interest in eSports, AR/VR games, and digitally downloadable content are driving the market in North America, which occupied a share of 20% in 2017. Funding in European gaming firms, particularly by Chinese acquirers are primarily driving the European gaming market.

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