Press release
Interactive Packaging: Next Milestone in Digital World | Global Industry Analysis by Size, Share, Growth, Trends 2017 - 2025
Today, Packaging is not just about covering a product for a better sale. Interactive packaging is a new trend in the packaging industry which mainly focuses on customer satisfaction and engagement. BLE codes, AI, and IoT are key technologies in interactive packaging which is helping users with the product attributes and user instructions.The utilization of interactive packaging to carry product branding to another level is filling the development as it makes a physical and a visual effect on the customer. The rising requirement to decrease advertising and sales promotion prices is contributing to the growth of interactive packaging as it helps in self-promotion and branding.
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Key Features:
• Authentication
• Open Sensor
• Track and Trace
• Temperature Sensor
• Best Before Warnings
• Reordering Action
• Digital E-Labels
• Real-Time Offers
• Smart Warehouses
Interactive Packaging Market: Market Dynamics
The use of interactive packaging in taking a product’s branding to the next level is fueling the growth of its market, as interactive packaging makes a physical as well as a visual impact on the consumer. The need for reducing the advertising and sales promotion cost; is fueling the growth of the interactive packaging market as it makes the product advertise itself. The demand for playful packaging of children’s toys, chocolates, and accessories, is fueling the market growth. The need to understand consumer behavior, in which interactive packaging is a cost-effective method; contributes to the growth of its market.
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Interactive Packaging Market: Prominent Players
Some of the prominent players in the global interactive packaging market are:
BALL CORPORATION
Netpak
Morda & Management Design Limited.
Printcolor Screen Ltd.
R.R. Donnelley & Sons Company
Interactive Packaging Market: Regional Outlook
The global interactive packaging market geographically is segmented as North America, Eastern Europe, Western Europe, Latin America, Asia-Pacific excluding Japan, Japan, and Middle East & Africa. North America and Europe hold a significant market share of interactive packaging market owing to the increasing demand for quality and artistic packaging.
Furthermore, the increase in R & D activities related to packaging technology, the wherein interactive packaging is useful for versatile purposes, aids in boosting the growth of its market in the region. The market APEJ region is more inclined towards the growing demand for interactive packaging because of the increasing demand for food and beverages.
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Conclusion: Interactive Packaging features allow companies to increase their flexibility and provide a better experience to consumers which turned to increase the sales of brands.
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