Press release
Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts
https://www.engagio.com/news/press-releases/announcing-orchestrate-enabling-multi-channel-plays-across-people-and-accounts/Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth
SAN MATEO, Calif. — Oct. 2, 2019 — Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based marketing (ABM) solution that enables companies to target people, accounts, and buying groups at every stage of the account journey.
“As buying becomes increasingly non-linear, the traditional model where Marketing generates and passes new business leads to Sales is looking increasingly outdated,” said Jon Miller, CEO of Engagio. “Rather than a hand-off baton pass, winning Marketing and Sales teams today operate as a team, working together to create pipeline, win deals, and drive account growth. The Engagio Orchestrate solution is the first marketing technology that takes the best parts of traditional lead-based demand generation and combines it with the best of account-based marketing to foster this kind of integrated teamwork.”
With Engagio Orchestrate, B2B marketing professionals can now:
• Run cross-channel, cross-department plays that advance people and accounts through their buying journeys
• Use data sourced from multiple systems, including CRM, marketing automation, website, third-party intent, and corporate email (Microsoft Exchange/Gmail) to create precise audiences of people and accounts, segmented by persona, industry, account, job, buying stage, engagement or non-engagement, and many other criteria
• Launch actions and sync audiences to sales and marketing systems, including advertising, marketing automation, sales engagement, direct mail, website personalization, conversational marketing, and more
• Update audiences automatically as people and accounts move through their unique journey, delivering more relevant interactions, ensuring each person gets the right experience across channels, and reducing wasted advertising spend
Marketers are using Engagio Orchestrate to 1) streamline plays such as automatically activating advertising or sales campaigns for target accounts that go cold, 2) reach out to target accounts that show “surging” interest for their solutions, 3) alert account executives to new engagement from executives at target accounts that were previously lost, and 4) nurture open opportunities that stall out.
“With Engagio, we have a consistent view of people and accounts that lets us measure engagement and program impact, and align marketing and sales into a tight team,” said Emily Ketchum, Global Marketing Operations at Fuze, the leading global cloud communications and collaboration software platform designed for the enterprise. “Now, with Engagio Orchestrate, we can manage audiences of people and accounts and launch relevant actions across channels, ensuring the right message at each stage of the customer journey. Best of all, it all works automatically, saving hours I was previously spending to create and upload lists manually.”
Engagio Orchestrate is available for purchase now. For more information, visit https://www.engagio.com/products/orchestrate/.
On Thursday, Oct. 24 at 10 a.m. PDT, Engagio demonstrates Orchestrate in a live webinar. Register at https://info.engagio.com/how-to-orchestrate-abm.html.
All trademarks recognized.
#
Media Contact:
Brandon Redlinger
181 2nd Ave. Ste. 200
San Mateo CA 94401
brandon@engagio.com
+1-650-487-2050
About Engagio
Engagio is transforming the way that B2B revenue teams win new business and drive account growth at scale. With today’s increasingly non-linear buyer journeys, traditional handoffs from marketing to sales no longer work, and companies need to redefine how marketing and sales work together at every stage of the account journey. Built by the experts that built Marketo, Engagio’s B2B Marketing Engagement software helps more than 240 companies to combine the best of lead-based marketing and account-based marketing (ABM) and empower their marketers and sellers to work as a team. Customers include Atlassian, Anaplan, Snowflake, Pendo, New Relic, TrendMicro, and Vonage. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio earned a 2019 MarTech Breakthrough Award for Best Overall MarTech Solution and was named as one of the Top 10 Best Small Companies to Work For in the Bay Area. To learn more, visit www.engagio.com.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts here
News-ID: 1842044 • Views: …
More Releases from Engagio
![Engagio Delivers the Demand Unit Waterfall](https://cdn.open-pr.com/S/5/S506633724_g.jpg)
Engagio Delivers the Demand Unit Waterfall
https://www.engagio.com/news/press-releases/engagio-delivers-the-demand-unit-waterfall/
Engagio Delivers the Demand Unit Waterfall
B2B marketers can now identify, track and measure demand units throughout custom buying journeys to maximize revenue missed by traditional marketing automation platforms
SAN MATEO, CA — May 6, 2019 — Engagio, the leading provider of Account Based Marketing (ABM) Automation, today announced that B2B marketers are now able to operationalize The SiriusDecisions Demand Unit Waterfall™ with Engagio’s ABM Automation Platform. The new features can…
![New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence](https://cdn.open-pr.com/S/4/S417895538_g.jpg)
New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Accoun …
https://www.engagio.com/news/press-releases/new-sales-activation-tools-from-engagio-help-revenue-teams-quickly-act-on-account-intelligence/
New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence
Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles
SAN MATEO, CA — April 16, 2019 — Engagio, the leading provider of Account Based Marketing (ABM) Automation, today announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights…
Engagio Releases Second Edition of Account Based Marketing Best Practices Guide
Second Edition of The Clear and Complete Guide to Account Based Marketing (ABM) Incorporates 175+ Pages of Valuable Insights from Hundreds of Companies
SAN MATEO, Calif. – Dec. 18, 2018 – Engagio, a leading provider of an Account Based Marketing (ABM) platform, released the second edition of its ABM guide, incorporating everything the company has learned over the last three years about ABM. “The Clear & Complete Guide to Account Based…
More Releases for Orchestrate
Global Medical 3D Printing Market is Pegged at $1.5-2 billion (2020) and is grow …
The medical 3D printing market growth would be driven by patient specific 3D printed implants and growing adoption of POC in 3D printing.
Medical device 3D printing market is poised to revolutionize the healthcare industry. It is being increasingly used in medical and dental market for prototyping; producing anatomic models for surgical planning; making surgical guides; and manufacture of implants, instruments and prosthetics. Growing preference for medical device 3D printing over…
Healthcare Integration Market Set for Rapid Expansion during 2019-2025 | Oracle, …
The Healthcare Integration Market report provides in-depth statistics and analysis available on the market status of the Healthcare Integration key players and is a valuable method of obtaining guidance and direction for companies and business enterprise insider considering the Healthcare Integration market. It contains the analysis of drivers, challenges, and restraints impacting the industry.
Global Healthcare Integration Market was valued at USD 2.52 billion in 2017 and is projected to…
Latest Report On Healthcare IT Integration Market by Oracle Corporation, Interfa …
A powerful and cautiously thoroughly considered arrangement of activity for any organization begins from a decent statistical surveying. Another statistical surveying report, titled "Healthcare IT Integration Market” has been enveloped to our safe. One of the premier elements driving the extension of this market is the growing business sector for Healthcare IT Integration. The swelling populace has prompted a voracious case for the highlights and this will drive the market…
Global Healthcare Integration market is projected to reach USD 5.45 billion by 2 …
Global Healthcare Integration Market Analysis
The Global Healthcare Integration market was valued at USD 2.52 billion in 2017 and is projected to reach USD 5.45 billion by 2025, growing at a CAGR of 10.1% from 2018 to 2025.
What is Healthcare Integration
Healthcare Integration is defined as the Collaboration between health professionals in order to provide complete treatment to patients and improve overall well-being. With the help of integrated healthcare, information related to…
Healthcare Integration Market 2019-2025 Brief Analysis by Top Key Players: Cerne …
According to Verified Market Intelligence, The Global Healthcare Integration market was valued at USD 2.52 billion in 2017 and is projected to reach USD 5.45 billion by 2025, growing at a CAGR of 10.1% from 2018 to 2025.
Verified Market Research has recently published a new report named “Healthcare Integration Market Size and Forecast to 2025". This report intends to study the developments of the Healthcare Integration Market in, including its…
Route Mobile collaborates with Oracle Marketing Cloud, which we believe will hel …
Route Mobile Limited (“Route Mobile”), a cloud-communication platform service provider and a Member of Oracle Partner Network (OPN), today announced collaboration with Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives.
In today’s world, enterprises across the globe are looking for cloud-based solutions to engage deeply with their consumers in an efficient and…