The Future of Indian Health and Hygiene Market in the forecast period (2019-2025) as predicted by Stratview Research

The report on Indian Health and Hygiene Market published by Stratview Research focusses on current trend insights and also predicts about the market condition and its future in the forecast period of 2019 – 2025

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This strategic assessment report provides a comprehensive analysis of the Indian health and hygiene market size, trends, and forecasts for the period of 2019 to 2025. The report segments and analyzes the market in the most detailed and comprehensive manner to provide a panoramic view of the market. The vital information provided in the report can play a crucial role for market participants as well as investors in the formulation of growth strategies.

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Report Segment
Considering the new boom of Clean India Mission, the feminine hygiene products market, which was valued at $340 million in 2017, is predicted to grow to >$500 million by 2020. This is especially significant for a country like ours where 88% of Indian women still rely on cloth, rags, hay, ash, wood shavings, newspapers, dried leaves and even plastic during menstruation. The Health and Hygiene market is all set to boom especially among the female population in India. The market for sanitary pads was estimated at 441 million in 2017 and expected to grow in double digits till 2025.

Health and Hygiene products are generally categorized under solid or powder or liquid or gas. But Indian markets have recently witnessed another form of hygiene product, i.e., something that won’t require water.

Innovation is at all-time high in India. Recently an India based startup has entered with a new waterless shampoos and body baths, i.e., a product that can work like a soap, but without the need of water to wash it all off. The whole idea behind this innovation was to reach out to the population which has limited access to water such as armed forces working under extreme conditions, people living far from water bodies or places which have been hit by draught yet the population can access hygiene products which can keep them away from infection and maintain safe and healthy life (using waterless products)

Bio-degradable sanitary napkin is the most attractive sub segment in the female health and hygiene market. With more and more population becoming aware of pollution and its impact, the millennials in India are ready to experiment with alternatives which are eco-friendly.

India does not have good washroom facilities and it’s grossly unhygienic for a lot of women to wash and use public washrooms. In such a scenario, hygiene products as pee pods are an easier option to use and dispose. The market is introducing products where women are comfortable using such products and which also don’t pollute the environment. Smart toilets are still limited to 5% of the Indian elites. For the general population products should be user friendly, within reach, cost effective and easily disposable.

Indian consumers are rising above regional boundaries and switching to online mode of purchase. Atleast a lot has changed in the feminine health and hygiene products, where companies have observed more online purchases than traditional approach. As per a published data, the female population among 12-54 was 375 million in 2014, and the penetration rate of the sanitary napkins market was only 24%. In 2018, this figure grow to just 42% of the entire female population (12-54 age group).

Below the Belt Grooming (UK), Beardo (India), Pureplay Skin Sciences (Unilever Venture Capital-backed skincare startup, India), Pureplay skin sciences (India), Clensta International (India), Ecovia Intelligence (India), Organic Harvest (India), Divine Organics (India) Just Herbs (India) and more.

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Highlights of the Report:
From stand-and-pee products for women to anti-chafing creams and lotions for men, a wide variety of intimate-care products have expanded the hygiene market in India multifold. For long, the hygiene market in the country was pretty much just soaps, haircare and facewash products. But over the past few years, the sector has undergone massive transformation, with many new innovative products being launched in the personal hygiene segment. There are now intimate-care wipes, sweat patches, anti-chafing creams for men, stand-and-pee products for women and much more available in the market. Not just that, even the ubiquitous bath and body products such as soaps and shampoos now have waterless versions, expanding the hygiene market multifold and Prime Minister’s Clean India Program or Swatch Bharat Campaign boosts the requirement of health and hygiene among its 130 crore plus population. Hence, fueled with the transformation in technology and push from the government (reducing taxes on several products), this market is all set to become one of the most attractive FMCG segments in India.

Features of the Report
This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.
Based on the research, a proper report is crafted with the following key features:
• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

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