The Power Of Focus

Over the last year or two, people have been starting to wake up to the fact that we need to actively manage the technology we own, to ensure that it remains a tool that we use to our benefit, rather than something else.
At Punkt., we’ve been working to promote a healthy relationship with technology since we were founded in 2008. Recently, we contacted a number of public figures to ask them to describe how they manage their technology and stay focussed in the Age of Distraction. We’ve published their answers on our website, and there are some interesting contributions to the wider discussion about loss of focus in the 21st century. It’s sometimes said nowadays that ‘focus is the new IQ’...

The arrival of the smartphone has meant that we can have the Internet with us day and night, wherever we go: something that is hard to say no to. There’s a lot of interesting stuff out there, plus a whole lot more that’s quite dull but is still capable of owning our brains through smartphone addiction.
We’re hard-wired to be susceptible to the ‘quick fix’ that a tag, like or retweet can provide with phone distraction. But the pleasure is fleeting. Richer, deeper rewards have to be worked for, and that requires long term focus.
Punkt. spoke to a group of people who are known for getting things done, despite living in the Age of Distraction.
Find Power Of Focus here ... https://www.punkt.ch/en/inspiration/the-power-of-focus/

Punkt Tronics AG
Via Losanna 4, 6900 Lugano, Switzerland
Marcia Caines
Head of Brand Communications m.caines@punkt.ch
Tel +39 345 17 01 024
www.punkt.ch
Follow us on Twitter @punkt
Follow us on Instagram @punktdesign

Headquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner's time and attention. From the very beginning, renowned British industrial designer Jasper Morrison was on board as the company’s art director.

The name Punkt. is taken from the Germanic word for ‘point’ or ‘full stop/period’, and was chosen to symbolise the way the company’s products are built around simplicity, clarity and focus.

Punkt. launched its debut product, the DP 01 Cordless Phone, in January 2011 at Maison et Objet in Paris. Since then, the company has continued to develop stylish, carefully designed and elegantly crafted electronics products aimed at people who want to be in charge of the technology they buy, and who understand the importance of subtle beauty in everyday life.

“Today’s world is consumed with technology and I think we are too distracted by it in day-to-day life. I founded Punkt. to offer a viable alternative for those feeling overwhelmed by the advanced technologies that have pervaded modern lifestyles. Punkt. is about using technology to help us adopt good habits for less distracted lives.”

Petter Neby

This release was published on openPR.