SHANE RAD BONE: Cooking Up A New cafe Concept Valerina Changarathil Cookie

Man and Baskin Robbins owner Allied Brands will roll out its specialist cafe concept in SA as part of a national expansion plan, Adelaide-based CEO Shane Radbone says.

There are two Villa and Hut outlets at the Adelaide Airport, with plans to launch the concept and open more stores in major shopping centers around the state.

The Villa and Hut concept started in Melbourne and uses a unique business model, selling not just food and drinks but also the furniture used around the cafe.

‘‘It’s the ‘Body Shop’ of cafes where we use organic blends, recycled products and recycled timber furniture from Indonesia,’’ Mr Radbone said.

By June 2010, the company hoped to open 45 Villa and Hut shops around Australia.

Allied Brands would also launch more co-branded Baskin Robbins & Cookie Man stores here to capitalize on the 40 per cent higher sales compared with individual outlets. Most of the expansion would use the $4.9 million funding commitment from New York based Spring Tree Global Investor to help grow its franchise services division in the next two years: ‘‘this is a great coup for the group. The investment . . . is testimony to our new strategy and the opportunities in the market . . . domestically and internationally.’’

The Cookie Man brand has stores in India, China, Greece and Singapore.

ABOUT SHANE RADBONE:
Young, dynamic and highly successful Shane founded his own business, Executive Fitness Management at age 20 in 1991. After a successful career in football that took him as high as playing for Essendon, Shane appreciated the need to have more than just sport in his portfolio. However taking his on field attitude to the corporate arena, Executive Fitness Management (EFM) grew into Australia’s largest Corporate Fitness Company. It started with 1 client and grew into more than 3500 clients around the country. A single operation, turned into 25 franchises in four states which led EFM to winning the Australia Day Business Award in 1996.

After an approach by Wendy's, Shane sold his controlling interest in EFM and acted on the offer to become CEO of Wendy's Supa Sundaes.

In March 2000, he joined Wendy’s Supa Sundaes. Wendy’s is a 310 store chain in Australia and New Zealand. Over the course of his five year tenure he took Wendy’s from a $75m business to $120m business for the group.

The company achieved three successive years of record profit result and won numerous awards for Innovation.

In December 2004, Shane was voted “Young Leader of the Year Award” in South Australia. After more than five years in a CEO role, Shane decided it was time to move on. He purchased a share in an on-line salary packaging business that he successfully sold his interests in the company 18 months later.
Active with bounds of energy and enthusiasm, Shane has completed the New York marathon three times, the London marathon, The Berlin Marathon and also the Kokoda Track. Currently, Shane is very active in the community.

Shane Radbone has enjoyed a successful business career and sporting career. Shane played SANFL and AFL football

with Sturt and the Essendon Football Club. This begun with starting his own business,

209 Fullarton Road
Eastwood, South Australia 5063

This release was published on openPR.