Competitive Analysis of Digital Billboard Advertising Market Segmentation and Key Players: Sony, LG Electronics, Toshiba, Panasonic, Daktronics | Forecast to 2023

This report provides in depth study of “Digital Billboard Advertising Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Digital Billboard Advertising Market report also provides an in-depth survey of key players in the market organization.

Global Digital Billboard Advertising Market Synopsis:

The Global Digital Billboard Advertising Market is expected to grow at an impressive Compound Annual Growth Rate (CAGR) from 2019 to 2023. This Report covers the manufacturers’ data, including: shipment, price, revenue, gross profit, interview record, business distribution etc., these data help the consumer know about the competitors better. This report also covers all the regions and countries of the world, which shows a regional development status, including market size, volume and value, as well as price data.

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The Global “Digital Billboard Advertising Market” research 2019 highlights the major details and provides in-depth analysis of the market along with the future growth, prospects and Industry demands analysis explores with the help of complete report with 90 Pages, figures, graphs and table of contents to analyze the situations of global Digital Billboard Advertising Market and Assessment to 2023.

Digital Billboard Advertising Market report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Digital Billboard Advertising Market by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report. The scope of the report includes a detailed study of Digital Billboard Advertising Market with the reasons given for variations in the growth of the industry in certain regions.

While digital media is often associated with social media and online marketing, however, it’s even becoming an influential player in the out-of-home (OOH) advertising market. The demand for digital billboard advertising has increased significantly in recent times, and this trend is set to continue for the foreseeable future at least.

Digital billboards are increasingly being built in the busiest locations, meaning that customers are able to access more traffic and engage a larger audience within a relatively short space of time. Recent technological innovations, however, have led many big players in the advertising industry to go back to traditional forms of advertising, specifically digital billboards and their smaller screened counterparts. Because unlike online ads, billboards are not seen as being an inconvenience; in some cases, billboards are even seen as “artistic”, especially those put into the public’s eye by companies

Digital Billboard Advertising Market Covers the Table of Contents With Segments, Key Players And Region. Based on Product Type, Digital Billboard Advertising Market is sub segmented into Small, Medium, Large. Based on Application, Market is further sub segmented into Outdoor and Indoor.

Major Players profiled in the Digital Billboard Advertising Market report incorporate: Sony, LG Electronics, Toshiba, Panasonic, Daktronics, Electronic Displays, Shenzhen Dicolor Optoelectronics, Barco NV, Leyard Optoelectronic, Lighthouse Technologies

Industry News:

Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard line. Designed for urban environments and wallscapes, the product is intended for close-viewing audiences like downtown pedestrian traffic areas, transportation hubs, or tourist areas. Lamar Outdoor Advertising is the first to install this new product in downtown Des Moines, Iowa, this past winter.

"We are truly thrilled with our new Daktronics 10-millimeter wallscape," said Tim Jameson, Lamar VP/Iowa-Nebraska territory manager. "Our location is very unique in that it sits in the heart of downtown Des Moines on the side of a parking garage in the middle of an entertainment district. It sits high enough for road traffic but low enough for foot traffic and the farmers market is literally on the ground below this beautiful new display. We couldn't be more pleased about the clarity of colors that it produces. I just wish all of our digitals looked this awesome."

Available in both 8- and 10-millimeter line spacings, these high-resolution, small-format displays use SMD (surface-mount device) LED technology, enabling up-front viewing, wide viewing angles and the ability to cut through sun with adjustable, high-brightness.

Daktronics new digital billboard offering uses an embedded control system and the option to support third-party systems. It also features SmartLinkTM technology allowing users to power down a display remotely, avoiding unnecessary trips to the display site.

The urban display line is part of Daktronics full digital billboard offering, which in addition to the new 8- and 10-millimeter offerings, also includes 13-, 16- and 20-millimeter options as well as its high-resolution street furniture line, launched earlier this month at Digital Signage Expo.

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Region segment: This report is segmented into several key regions, with sales, revenue, market share (%) and growth Rate (%) of Digital Billboard Advertising in these regions, from 2014 to 2023 (forecast), covering: North America, Europe, Asia Pacific, Middle East & Africa and South America.

Digital Billboard Advertising Market Questions Answered in this Report:

1 What are the major market drivers, challenges, and opportunities in the global Digital Billboard Advertising Market?

2 What was the market value of the leading segments and sub-segments of the global Digital Billboard Advertising Market in 2018?

3 How will each segment of the global Digital Billboard Advertising Market grow during the forecast period and what will be the revenue generated by each of the segments by the end of 2023?

4 What are the influencing factors that may affect the market share of the key players?

5 How will the industry evolve during the forecast period 2019-2023?

6 Who are the key players in the Digital Billboard Advertising Market and end user market and what are their contributions?

Major Points in Table of Contents:

Table of Contents

Section 1 Digital Billboard Advertising Product Definition

Section 2 Global Digital Billboard Advertising Market Manufacturer Share and Market Overview

2.1 Global Manufacturer Digital Billboard Advertising Shipments

2.2 Global Manufacturer Digital Billboard Advertising Business Revenue

2.3 Global Digital Billboard Advertising Market Overview

Section 3 Manufacturer Digital Billboard Advertising Business Introduction

3.1 Sony Digital Billboard Advertising Business Introduction

3.1.1 Sony Digital Billboard Advertising Shipments, Price, Revenue and Gross profit 2014-2018

3.1.2 Sony Digital Billboard Advertising Business Distribution by Region

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