Press release
Mountain Khakis® Partners With Shotfarm To Streamline Product Image Distribution
MK retailers now have yet another management tool at their avail, shotfarm. In addition to MK’s internal asset management system, coined the “MK Dealer Intranet”, authorized retailers can now access MK product images via shotfarm.
The shotfarm Product Image Exchange platform offers a gallery-style interface for finding, tracking, organizing and sharing product assets, an automatic reminder option for asset requests, image quality requirements, batch uploading, asset tagging and customizable batch downloading, all within a secure, permission-based environment.
“The need for an industrywide solution has always been clear,” said Mike Lapchick, founder and CEO of shotfarm. “The shotfarm concept is simple: manufacturers put their product images and information in the same place retailers go to get them. One system, one password, one workflow.”
Retailers can search for specific products by name, model number, UPC and a number of other variables, and can batch download only the images they need as a zip file. Shotfarm provides Mountain Khakis with visibility on user activity so they can see which images have been downloaded by which retailer, and which views or images are the most popular among their resellers.
“By logging into shotfarm, our retailers can find our images alongside other manufacturers’ images they may need,” stated Martin Wilkinson, MK Sales Manager.” Shotfarm is an additional tool we provide to our retailers to help them get our products to market faster.”
To find manufacturers’ images, register for the free shotfarm Product Image Exchange at www.shotfarm.com.
About Shotfarm
Shotfarm, LLC, is a privately-held Chicago-based company offering a free Product Image Exchange platform for the retail marketing industry. For retailers, shotfarm offers a single place to search for and download product images and information. For manufacturers, shotfarm provides a centralized location from which to distribute product images and information to all retail partners. Visit www.shotfarm.com for more information.
About Mountain Khakis®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
Mountain Khakis® • Built for the Mountain Life® • Rise Above It™
For More Information about Shotfarm, Contact:
Meg Robinson, COO, Shotfarm
417 N. Ashland Ave.
Chicago, IL 60622
(312) 239-0580
megr@shotfarm.com • www.shotfarm.com
For More Information about Mountain Khakis®, Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain Khakis®
542 Main Street, #401
Grand Junction, CO 81501
(970) 250-9682
jen.taylor@mountainkhakis.com • www.mountainkhakis.com
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