Future Analysis and Scope of Global A2P SMS Market Outlook to 2025- ANAM Technologies, CLX Communication AB, DIMOCO Europe, Infobip, Trillian Group, Tyntec, Syniverse Technologies
The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it. Importance of marketing and promotional campaigns have prompted marketers to find different communication channels for businesses and thus, A2P SMS has emerged as one the prime revenue sources experiencing high adoption rates. Media & Entertainment industry, Travel & transport industry, Retail industry are the major users of A2P SMS for Interactive services, CRM services and promotional campaigns.
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Today, customers want fast, easy, effective and efficient communication and on the move. Last few years have witnessed a significant rise in the usage of mobile-based banking, healthcare services, and retail and e-commerce transactional services. As the competition increases, service providers tend to add value to their customers by bundling various services. Providing live updates about the location of the shipment, credit and debit messages from bank accounts, healthcare related alerts, and live status updates about the current locations of vehicles are few applications that have witnessed an exponential increase in their usage.
Demands are ever increasing and with intense competition, it becomes very tough for a service provider to provide maximum value to its customers while minimizing operating costs and extract the best benefits. They are in a constant effort to evaluate least cost routes. Also, retaining a customer is much cheaper and beneficial for any organization rather than finding new customers. This has paved the way for organizations doing a lot of CRM activities
Top Companies profiled in this report: ANAM Technologies, CLX Communication AB, DIMOCO Europe GmbH, Infobip Ltd., Trillian Group, Tyntec Ltd., Syniverse Technologies, LLC, Tanla Solutions Limited, Twilio, Inc., and Nexmo Inc. among others.
The A2P SMS market in Asia Pacific is expected to grow at a CAGR of 4.7% during the forecast period 2018 – 2025. APAC broadly has two set of countries, the developed countries and the developing ones. While, we see, volumes of A2P SMS traffic more in the developing economies, while the profit per person earned for operators is in the developed countries. India, China, Philippines, Hong Kong, Vietnam are few developing countries in this region that are focused on socio economic development of their regions. Power of SMS to spread awareness and social welfare is being used to a great extent.
In APAC region, mobile commerce is changing the traditional methods of purchasing items and daily financial transactions, and A2P SMS finding a huge application for authentication and promotional campaigning purposes, it is expected that APAC is set to garner the largest market share in the A2P SMS market.
Reasons to Purchase A2P SMS Market Report
Current and future global A2P SMS market outlook.
Performance of various segments in the market.
Analyzing different perspectives of the market with the help of Porter’s Five Forces Analysis.
Segments and sub-segments expected to dominate the market.
Regions expected to witness expedited growth during the forecast period.
Latest developments, market shares, and strategies employed by the major market players.
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Company: The Insight Partners
Contact: Sameer Joshi
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