Nail Polish Market: By Product Type (Liquid and Gel), by End User (Female and Male) | American International Industries, Christian Dior SE, and Chanel S.A.

Nail Polish is a lacquer, which is applied on fingernails or toenails to protect and decorate nail plates. It is manufactured using various chemical compositions such as solvents, film formers, pigments, resins, plasticizers, pearls, and thickening agents such as stearalkonium hectorite, in order to bind other ingredients, which makes the polish easier to apply.

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Major players operating in the global nail polish market are Revlon, Inc., L'Oreal S.A., Fiabila SAS, NARS Cosmetics, Inc., Essie Cosmetics, Ltd., Coty, Inc., American International Industries, Christian Dior SE, and Chanel S.A.

Growing population of working women together with increasing awareness about grooming among consumers is fueling growth of the cosmetic industry, which in turn is driving the global nail polish market growth. For instance, according to the U.S. Department of Commerce, International Trade Administration (ITA), in 2016, the Indian Beauty and Personal Care (BPC) industry was valued at US$ 8 billion, and is expected to exhibit a CAGR of 5-6% in the period between 2017 and 2021. As a result, demand for nail polish products is also expected to increase during the forecast period.

Asia Pacific held for the largest revenue share of 27.9% in the global nail polish market in 2018, and is projected to continue its dominance during 2019-2027. This is owing to increasing number of working women population that leads to high demand for nail polish products in the region. Women working in corporate sector are concerned about their appearance, which is expected to increase demand for nail polish. For instance, according to World Bank, in Japan, the female labor force was 43.11% of the total labor force in 2016, and increased to 43.61 % in 2018.

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Moreover, increasing disposable income and rising number of nail salons are another factors, which could drive growth of the global nail polish market during 2019 to 2027. Increasing disposable income of the population has led to increased expenditure on personal care and cosmetic products. According to the U.S. Bureau of Economic Analysis, in 2016, the U.S. per capita disposable income was US$ 42,029, which increased to US$ 43,433 in 2018. Moreover, increasing awareness about personal grooming is also driving people to spend more on cosmetic products. Therefore, with rising disposable income, demand for nail salons is expected to increase during the forecast period.

The global nail polish market was valued at US$ 8.34 Bn in 2018, and is expected to register a CAGR of 10.3%, in terms of revenue over the forecast period (2019-2027), to reach US$ 20.07 Bn by 2027.

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