IICMA to focus on safety and increasing consumption

Ahmedabad, 11 July, 2011: The ice cream manufacturers’ in the cooperative and private sectors of India have got together to form the Indian Ice Cream Manufacturers’ Association (IICMA). After deliberations over the past one year and several meetings, the Association was formally launched on Saturday after getting registered with the Registrar of Companies.
The ice cream market in India is estimated at Rs. 2500 crore in the organised sector. The per capita consumption is around 300 ml per annum in India while it is 700 ml in Pakistan, 3 litres in China and 22 litres in developed countries like the USA, Japan, Germany and others.
The primary reasons behind forming this Association are:
• To increase ice cream consumption and promote it as a fun and happiness food amongst consumers
• To help the Indian ice cream industry further upgrade its product quality and standards
• To combine the network and knowledge of all the players in the industry
• To improve the skills of the smaller ice cream players
• To enable Indian ice cream manufacturers’ access the export markets

IICMA’s membership is open to all ice cream players in India, irrespective of their size.

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This release was published on openPR.