Facial Makeup Market – Procter & Gamble, Shiseido Co.Ltd., LVMH, L'Oréal, Coty Inc., Unilever, Estée Lauder Companies, NEW AVON LLC., REVLON, Chanel, Giorgio Armani S.p.A., Alticor Inc., Johnson & Johnson Services Inc., Kao Corporation, Henkel AG & Co
Global Facial Makeup Market is expected to rise from its initial estimated value of USD 9.02 billion in 2019 to an estimated value of USD 14.33 billion by 2026, registering a CAGR of 5.95% in the forecast period of 2019-2026. This rise in market value can be attributed to the growing concerns regarding the appeal of individuals, and boosting of it with the application and usage of makeup.
Market Definition: Global Facial Makeup Market
Facial makeup can be defined as the beauty products that are applied on an individual’s face for the enhancement of their physical appearance and aesthetic appeal resulting in boosting of their confidence. With the rising levels of concerns related to the appeal of the individuals, this market is expected to witness growth in the individuals. Facial makeup consists of a number of products such as powder, concealer, foundation, blush, contours & highlighters, bronzer, primer, palette and various other products.
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Growth in disposable income of the individuals is enabling them to spend on expensive beauty products that enhance their aesthetic appeal and beauty. This factor is expected to drive the market growth
Consciousness regarding the physical beauty of the individuals is expected to majorly drive the market growth
Segmentation: Global Facial Makeup Market
By Sales Channel
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Key Developments in the Market:
In June 2018, Clarins announced the inauguration of its standalone store opening in Mumbai. With this inauguration, the company hopes to reach an even larger population base, supplying their products to the vast market share of the region.
In May 2018, Revlon announced the launch of its new product line with around 40 color shades made for complementing the different skin tone of individuals. “Flesh” is expected to be launched commercially in June.
Competitive Analysis: Global Facial Makeup Market
Global facial makeup market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of facial makeup market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
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Key Market Competitors: Global Facial Makeup Market
Few of the major competitors currently working in the facial makeup market are Procter & Gamble, Shiseido Co.Ltd., LVMH, L’Oréal, Coty Inc., Unilever, Estée Lauder Companies, NEW AVON LLC., REVLON, Chanel, Giorgio Armani S.p.A., Alticor Inc., Johnson & Johnson Services Inc., Kao Corporation, Henkel AG & Co. KGaA, L Brands, Natura, and Clarins.
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