Middle East and Africa Animal Healthcare Market: Increasing Demand for Protein from Animal Source by Top Key Players Merck & Co., Inc., Zoetis, Boehringer Ingelheim International GmbH, Ceva, Bayer AG, Elanco, Evonik Industries AG, and Archer Daniels Midla

Animal healthcare provides for safer food supplies, increased farm productivity, reduced use of antibiotics, and improved animal wellbeing. Rapid increase in zoonotic viral diseases and other animal diseases have adverse effects on production of farmer. Efficient animal healthcare provides increased productivity of livestock to farmers, as livestock animals provides major protein source through meat and milk. Increasing public-private collaboration to increase awareness about efficient animal healthcare in the Middle East and Africa is expected to propel growth of the animal healthcare market in Middle East and Africa region.

Increasing incidence of zoonotic viral pathogens, increasing government initiatives to provide improved animal healthcare, increasing demand for protein from animal source, and product launches by market players are major factors driving the Middle East and Africa animal healthcare market growth. For instance, in October 2017, Bayer Animal Health, a subsidiary of Bayer AG extended its support for the rhino anti-poaching dogs in South Africa by providing parasiticides for the dogs.

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Furthermore, inorganic growth strategies adopted by key players for enhancing their product portfolio is expected to drive the market growth. In May 2019, Zoetis and African Livestock Productivity and Health Advancement collaborated for development of sustainable livestock production for improvement in animal health throughout the Africa region.

Increasing demand for animal-based products for dietary use in the Middle East and Africa is expected to propel growth of the market over the forecast period. The significant increase in animal farming in the Middle East and Africa region has led to rising demand for more efficient animal health services for improving food safety. According to the United States Department of Agriculture (USDA), chicken meat production in Saudi Arabia was expected to reach 650,000 MT in 2018 and 700,000 MT in 2019.

Increasing government initiatives to provide improved animal healthcare in the Middle East and Africa region and product approvals for treatment of zoonotic diseases in animals are expected to drive growth of the market. According to the Ministry of Agriculture and Fisheries, Government of Oman, US$ 77.0 Mn was invested for development of one of the biggest vaccine production facilities in Oman to provide veterinary medicines, livestock serum, and vaccines for the treatment and prevention of diseases in animals. The facility is expected to be completed by 2019.

Moreover, increasing product approvals and rising awareness of animal healthcare is expected to boost the market growth. For instance, in January 2017, Elanco Animal Health received FDA approval for Itrafungol for dermatophytosis of cats caused by Microsporum canis.

Furthermore, increasing number of livestock animals in Middle East and Africa is expected to drive the market growth. In 2018, according to the Food and Agricultural Organization of the United Nation reports published, over 80% of the global sheep and goat population are present in Africa, Middle East, and Asia Pacific.

Key players in the market are focusing on partnerships and acquisitions to enhance their product portfolio. For instance, in 2018, Boehringer Ingelheim Animal Health collaborated with Kamraan Veterinary Medicine Co. Group, a veterinary medicine wholesaler and retailer in U.A.E, for marketing veterinary medicines. Moreover, in 2018, Boehringer Ingelheim launched LastMile program in partnership with Global Alliance for Livestock Veterinary Medicines (GALVmed) to respond to critical challenges in animal health of sub-Saharan Africa region.

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