Competitive Benchmarking of Mobile Gaming Companies 2019-2026 Trends, Features, Production and Objective

Competitive benchmarking portrays a picture of the global companies in terms of how they are positioned in the market. It helps identify the best practices which can help companies remain competitive, by tracking the performance and activities of competitors.

The mobile gaming segment has evolved at an unprecedented rate. In the past few years, the mobile gaming industry has become increasingly significant in the global digital games market. Today, Google Play Store and iTunes store are flooded with a variety of exciting mobile gaming applications and mobile gaming companies are seeking to offer new gaming experiences to their dedicated fans.

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Product Objectives:
Competitive matrix gives you an edge by indicating what and where other companies are focussing more on. It enables you to understand the overall conduct of potential mobile gaming companies in the market.

The benchmarking also gives an understanding about the operational efficiency of the entities. Relatively smaller yet growing companies can track how leaders in gaming industry are performing in the market. Companies can choose to trace their investments, organic and inorganic growth strategies, and innovations the competitors are actively pursuing.

The companies that we have taken into consideration are,

Activision Blizzard 
Bandai Namco Entertainment 
Electronic Arts 
Gameloft 
NetEase, Inc. 
Netmarble 
Take-Two Interactive
Tencent
Ubisoft
Zynga

Activision Blizzard and Take-Two Interactive are the challengers in the mobile gaming segment. Activision Blizzard has a commendable brand image, global presence in the market, and an well-defined marketing and sales strategies working in its favour. It, however, falls behind in terms of the number of yearly mobile game launches. In the year 2018, it announced only two major mobile games, Diablo Immortal and Call of Duty: Legends of War. Also, most of its mobile games are restricted to the casual genre, unlike the other companies. Take-Two Interactive performed well in the sales and organic strategy sub-parameter. It can improve its position in the market by providing more engaging gaming content and expanding its global presence as its gaming services are mostly constricted to the US.

NetEase and Gameloft performed well in terms of product capabilities, but were held back by their business capabilities, comparatively. Though Gameloft offers several options to its consumers in terms of genre and theme, it needs to work on several areas including brand image, innovation and R&D, and organic strategies to improve its position in the market. NetEase was amongst the leading companies who invested the most in the R&D. Also, it launched over 15 mobile games in the year 2018 alone. The company's mobile games are available across multiple genres and themes including action, adventure, RPG, strategy, casual, MMO, battle royale, and so on.

Business Benefits:
1) With the benchmarking report, one can be well versed about the leaders, challengers, innovators, and niche players

2) Be informed about the prospective competitors gaining edge and progressing rapidly

3) Understand the customer preferences towards different competitors and their products

4) Apprehend the kind of brand image that the mobile gaming companies have in the market

5) How different companies are emphasizing on the R&D and innovation

6) Which competitors are approaching expansion and product development, and where does the priority lie

7) Companies can fine-tune business efforts and form new market strategies based on the evaluation

8) The benchmark can also act as the early indicator of which companies are best suited for investments, prospecting, and strategic alliance

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