AFRICA GETS YOUNGEST OWNER OF A FOOTBALL CLUB .........19 yr Covenant university student set to build Africa’s global brand in five years.

Lagos and soccer are synonymous. No city in Nigeria has as long a tradition, or as deep a heritage as Lagos, the biggest consumer market and heart of the Nigerian football industry. All the major clubs were in Lagos so it was not a surprise that the first generation of Nigerian footballers either emerged from secondary schools in Lagos or came from other parts of the country to join clubs in the commercial capital. They all contributed the bulk of the players that played in the UK Tourist Team, which played in England with bare feet in 1949. They’ve come and gone due to mismanagement, death of founder and control tussle, but that was when soccer was just still a sport but now a globalized business.
As the 21st Century dawned, Lagos found itself without a viable professional soccer franchise. In to that void would step Chris Ojukoko junior; a young entrepreneur with one simple mission statement – bring professional soccer back to Lagos and making it a global brand in the next five years. Transition Holdings headed by Chris Ojukoko Jnr, a nineteen year old, second year undergraduate of Covenant University. He is following the footsteps of Bill Gates, Mark Zuckerberg, and Nigeria’s Mike Adenuga. However, His Transition holdings has found the key in solving the incessant challenges of Nigeria football by opening the market and taking it global in the next five years as quoted by the young Chief executive.
Transition holdings—an investment holding headed by CHRIS JUNIOR—has put a $30-plus million stadium, infrastructure and the commercial development, which is expected to commence in the third quarter of the year and to be completed within eighteen months. The centrepiece of the proposal is a 40,000-seat soccer specific stadium, In addition to the partially covered state-of-the-art stadium; the proposal includes a mini amusement park, retail shops, commercial centre, fields and a new urbanism-styled development which is essential if a return of professional soccer to this region is to become reality especially regarding her high franchise value system strategy
There is no city in Nigeria that is more deserving of a Premier league team—and more ready for it—than Lagos, says Chris, CEO of Transition holdings, www.transitionholdings.com “Equally important, we’d be the ideal capital of football in Africa expansion with our central location, relevance of Nigeria in African football, population base (18 million), media market size, solid corporate base and passion for soccer at all levels. It’s a perfect marriage waiting to happen.”The good thing about this marriage is that it is well planned. Design plans reveal a structure fascinatingly similar to Chelsea’s Stamford Bridge, but on a much cosier level because of low cost solutions which is as a result of the development of the business in Africa.“We didn’t have that in mind when we drew it up, but it kind of looks that way and has that feel,” says Chris junior.

The soccer-specific stadium is made to capture the intimacy and excitement of the European game. The roof structure will fully cover the seating areas and is designed to mitigate inclement weather conditions, while holding in the crowd noise. Once complete and operating, the total annual employment impact (direct and indirect) of the youth soccer complex will be 2000 jobs; the employment impact for the stadium and team will be 4000 jobs; and the total employment impact of the retail operations will be 2000 jobs. This is a total (direct and indirect for all three components) annual employment impact of 8,000 jobs in Lagos.
“The total annual impacts in dollars are $36.5 million for the stadium, $10million for the commercial complex, and $5.2 million for the retail. This is a total annual impact of almost $60 million on Lagos state economy “Chris exudes. When asked about Nigeria’s government sole interest in soccer business, Chris says Although this has mitigated the growth of the market, but we are quite fortunate as the Lagos state has shown it is capable of providing the enabling environment and leaving this business for the private sector. However Transition holdings believes apart from benefiting the state economically, it will specifically market the Lagos- mega city vision due to football’s global appeal and its one city – one team programs ,bring on the world, team of the mega city programs and many more. This is something we have unique plans for and looking to capitalize on.

On why starting with such level of investment, Chris junior says Transition holdings is not just building a club for Lagos but for [Lagos – the Mega city] which is being transformed by the Lagos state government. He believes the required funds cannot be compared to how he sees the industry within the next five years in all ramifications. This is really exciting as this is a win-win proposition as Nigeria football customers are already exposed to high valued brands, so to get their attention your brand has to be on the same line which is why our strategy is called the’ high brand value system’’ and importantly “If you look at the history of English premier league, Major League Soccer, teams who own their own stadiums break even on the proposition especially with our prospective stadium naming rights, unique private broadcast rights system, packaging schemes from the basketball’s NBA and nostalgia effect from [American football]l NFL super bowl. We see the development of the commercial portion as our contingency plan, safety net and to enable the transition development project generate income daily. The mixed-use approach is what is working today.” No surprise the globally recognized Deloitte sports business group says clubs with new stadium development experience 66% increase in revenue.

Unperturbed by the current challenges in Nigeria football environment, Chris says his high brand value system strategy will have a competitive advantage over Nigeria unique business environment after solid research, this is why transition holdings was birthed to bring the needed transition to businesses. Chris exudes that the project is open to accommodate more investors [Individual, corporate organizations] with a transition foretaste for this project.
Like Chris junior says, the time to bring professional soccer back to Lagos is now. Asked about The name of the newly proposed team? “Too early for that,” says Chris. Lagos city have a nice ring though, but the people are going to choose the name of their team. Transition holding is building the peoples club which will be a global brand within the next five years.
Visit www.transitionholdings.com for more information.

ABOUT US:Transition holdings is a startup investment

holding that identifies and undertakes

emerging opportunities.
CEO’S BRIEF: I welcome you to Transition holdings, the investment holdings birthed at a unique timing where businesses globally are in a transition. However with transition holdings having its base in Africa, its mission is to take African businesses global through her cutting edge strategies, continuous business improvement, and understanding of local market and most important its transition process.
I am truly excited about the future of the African continent because of transition holdings prospective projects notwithstanding its premier project on football business which will give us the needed public relations for future projects due to football’s global appeal.
Lagos city, Nigeria where this premier project is situated cannot be the same as apart from opening the market, we are taking it global as we are birthed to take the world ahead.
Therefore I invite investors [financial institutions, private investors, corporate organization] around the world to join transition holdings for this unique transition process.
VISION: Taking the world ahead
MISSION: Building Africa’s conglomerate for raising global brands
INVESTMENT CRITERIA: At transition holdings, we look for markets where the customers are not well served by the dominant players and where we can make a difference with a well priced service that has a competitive edge.
At transition holdings, before we undertake any project, we ensure we have a competitive edge that enables us to be market leaders within five years
INVESTMENT PHILOSOPHY: At transition holdings we act local while thinking global
We have a standard at transition holdings and we look at global standards and take it ahead because we are birthed to take the world ahead.
CORE VALUES:
1. PROFESSIONALISM
2. CREATIVITY
3. INTEGRITY
4. VALUE

NOTE: We are PROFESSIONALS utilizing our CREATIVITY with our INTEGRITY at stake in adding VALUE to trails of businesses.
PROFESSIONALISM: Result oriented, corporate governance, progressive code of ethics, productivity.
CREATIVITY: Percolation of ideas, cutting edge strategies.
INTEGRITY: Transparency, accountability.
VALUE: Continuous business improvement, transformation, Excellence

PREMIER PROJECT
HISTORY
Lagos and soccer are synonymous. No city in Nigeria has as long a tradition, or as deep a heritage as Lagos, the soccer capital of Nigeria. The history of soccer in Lagos is also largely the history of soccer in Nigeria. Starting in the early years of the 19th Century Lagos has fielded teams of the highest calibre. Formerly the capital of Nigeria’s national team, the city maintained its own professional league, and teams from Lagos would go on to win national championships. In the early days of football in Nigeria, Lagos was the centre of the show.
Most of the clubs were established by companies and individuals and they had permanent camps where the players stayed for most of the days of the week. The Lagos Marine won the second edition of the FA Cup in 1943, beating RAF 3-2. The cup was named War Memorial Cup then. The following season, Lagos Railway dethroned Marine, winning 2-0 in the final. Another club from Lagos, Lagos United, reached the final in 1945 and lost to Lagos Railways while in the same year, Marine returned to the top to beat Corinthians when the cup was renamed the Governor’s Cup.
In fact, it was Lagos clubs all the way until 1953 when a team from Kano beat Lagos Dynamos to take the cup away from Lagos. There were UAC, Federal United, Lagos ECN and Police Machine, all from Lagos. They all contributed the bulk of the players that played in the UK Tourist Team, which played in England with bare feet in 1949.In 1958; Stationery Stores were founded by the late Israel Adebajo, who was head of the Nigeria office of Stationery Stores Supply Company. The time of its birth coincided with the period which can be described as the second generation of Nigerian football.The club became a dominant force in Lagos and Nigerian football, among the great players that the club produced at the time were Peter Fregene, Haruna Ilerika, Sam Opone and Muda Lawal. But the club went through difficulties as a result of tussle for its control by family members of the founder after his demise.

As the 21st Century dawned Lagos found itself without a viable professional soccer franchise. In to that void would step Chris junior; a 19 year old, young entrepreneur with one simple mission statement – bring professional outdoor soccer back to Lagos and making it a global brand in the next five years. For the first time since 1996, Lagos would have a truly professional outdoor men’s soccer team.
No other community in Nigeria is as deserving of this kind of representation, as like every other business has markets, Soccer has markets as other business .All football clubs in the world that are global brands are major clubs in major and densely populated cities, for example Milan of Italy has Ac and Inter Milan, Madrid has real Madrid, Barcelona has F.C Barcelona, London has Arsenal and Chelsea, even in Africa Cairo has AHLY and ZAMALEK, South Africa has Chiefs and Pirates, Ghana has Hearts of Oak and as ASANTE KOSOVO. This is why Lagos hungers for one like expressed over times by Nigeria top sports journalists which Transition holdings wants to take advantage but with our own vision in business.
Lagos possesses this characteristic [high population, media market, solid corporate base] which propels our vision of building a global brand in the next five years. Chris junior CEO of Transition holdings says this project is exciting as this is the right time to launch the proposed Africa biggest soccer brand, as the state is implementing its mega city status as Africa model city. Therefore Africa’s model city deserves a mega sports franchise.

PROFILE: Today, you move around every street, city, state of Nigeria and even the entire African landscape, all you breathe in is the love and passion of football displayed by all income earners. Although in Nigeria, people love their national team but in terms of their club football, foreign football is highly consumed, but ten years ago it was different because when Nigeria’s most supported football club Stationery stores of Lagos city is to play a match. The whole city is fired up, traffic jams along the roads with approximately 80000 fans moving three hours before the kickoff, intense media campaign; fan argument about the game and the local economy is also active.
WHAT HAPPENED?
PROBLEM: Mismanagement of football business in Nigeria. [Since at that time football was less seen as a business but now a multibillion dollar industry that was immune to the recent global financial crises].
SOLUTION: As a result of a change drive, Transition holding has come up with a project that adds value to Nigeria football which will indeed change the poor image of African football.
PROCESS: Establishment of a football club that people can be proud to support, passionate about, wear their jerseys, go out with their family on match days, be a part of their lives in Lagos city since its most supported club STATIONERY STORES [most supported club in Nigeria history] is currently demise due to ownership crises after the death of the founder since it was less operated as a business.
WHY LAGOS:
- Population of 18 million people.
- Highest capacity football fans in Nigeria, capital of football in Nigeria.
- Solid corporate base, business capital of Nigeria, for supply of commercial funds.
- Media capital of Nigeria.
Therefore the fundamental are already in place of a ready and prepared market.
However for this club to take Nigerian football to a new dawn a lot of things has to be improved and they are:
- INFRASTRUCTURE: Efficient, attractive and comfortable stadium with good security system for my customers
- MARKETING: People [customer] needs to be aware and involved in the club and every of its activities.
- MEDIA: There has to be a synergy between the club and the media since it is now a media business and most importantly
- BRAND DEVELOPMENT: Substantial components in the marketing of the club to make it attractive to customers who in this dynamic industry are very vocal, proud, exposed to global brands, because they want to flaunt their clubs to upgrade their image which calls for you to have an exceptional brand. Most importantly fans are creators and created by word of mouth of mouth marketing that can tear apart your business or enhance your business success. This makes a good reason why our strategy for this business with our analysis of business environment is :
STRATEGY: HIGH BRAND VALUE SYSTEM
This is because apart from maximizing profits, our Basic OBJECTIVE: To be a global brand in African soccer perspectives within the next five years.

POSSIBILITY: However when It believes Lagos city football club intends being a global brand in the next five years, It is basically more than imagination because not every football club has the potential of being a global brand. All football clubs in the world that are global brands are major clubs in major and densely populated cities, for example Milan of Italy has Ac and Inter Milan, Madrid has real Madrid, Barcelona has F.C Barcelona, London has Arsenal and Chelsea, even in Africa Cairo has AHLY and ZAMALEK, South Africa has Chiefs and Pirates, Ghana has Hearts of Oak and as ASANTE KOSOVO that is why Lagos hungers for one like expressed over times by Nigeria top sports journalists which C j enterprise wants to take advantage but with our own vision in business.
Also winning the Nigeria premier League [Local dominance] which qualifies us to enter and win the Africa champions league [African brand which qualifies you to enter and win the ultimate prized FIFA CLUB WORLD CHAMPIONSHIP] ‘global brand’ competing with global brands like Manchester united, Chelsea, Barcelona, Real Madrid, Ac Milan.
Hosting invitational tournaments with established global brands to exploit brand association benefits, inculcate our brand in the industry, and finally serve as a back up to our finances due to the low level of growth of Africa soccer business.
Merchandising, exploit foreign market.

EDGE: Transition holdings have an edge in bringing a football franchise to Lagos, because we are opening the market and taking it global.
. Unique high brand value system as our strategy
. Vision driven
.Effective management system as depicted in our management system page
.Understanding of the local market, Knowledge of sports business, and cutting edge strategies
.Linking sports development with national development as depicted by African legend Nelson Mandela
.We intend undertaking many projects but starting with the love of the people to provide us the necessary public relations for further success.

WHY STARTING WITH FOOTBALL
Transition holdings are starting its transition process with football because of the following reasons:
The successful 2010 FIFA world cup in Africa has broaden the horizon of football business depicting that Africa is ready for the next level of investment.
The football industry has grown astronomically in recent years becoming the world’s number one sports, played and followed in 202 countries, Hence termed the global game. Therefore transition holdings aiming to be a global brand in the next five years hope to transit the global game in Africa.
In 2008 alone, the football market generated in excesses of18 billion Euros with the top clubs posting increases in operating income of 20%.There are now five clubs which are global brands. Manchester united, real Madrid, Arsenal, Bayern Munich and Barcelona worth about 1 billion dollars. Football popularity is ever increasing with demand from broadcasters and sponsors in parallel.
We understand we have a place in the market which is strategic to football development as a business in Nigeria and indeed in Africa.
Football is Nigeria’s number one sport and we believe the fundamentals are already in place especially in our local market.

MANAGEMENT: Transition holdings understand the importance of an experienced management to her premier project, which is why we intend working with personnel, firms with global recognition and experience which at this stage can only be disclosed to prospective investors.
Another important factor to consider is that this project is more of a trailblazing project in my locality, so a lot will depend on what, where, and how we want the project to be and will have a pretty idea when we arrive.
However to ensure our vision is properly implemented, below are the main constituents of our unique management system and their duties:

EXECUTIVE BOARD MEMBERS
1. PRESIDENT/ CHIEF EXECUTIVE: OJUKOKO CHRIS JNR
DUTIES:
-Communicates the vision to employees and ensure its followership
- monitors every aspect of the business,
- Direction of implementation of action plans
- Research of new ways of doing business.

2. EXECUTIVE DIRECTOR:
- Ensure stability in employee performance
- Ensure product quality, customer service are in line with corporate mission, goals and action plans
- Provide innovative solutions to company problems
- Balancing the business books
- Manages all events, processes, supervises, negotiations, and ensures smooth operations.
3. BRAND DIRECTOR:
- Ensures CJ enterprise, Lagos city football club maintains a positive and professional image
- Provides corporate image plan and its implementation
- Increase firms brand values and equity, Brand image, positive distinctiveness and impressions.
- Monitoring company’s organization behavior and perception
- Takes responsibilities in media manipulation, brand building schemes, brand associations in relation to activation to sponsorship
- Ensures customers and Lagos city F.C brand are in a relationship

4. SPORTING DIRECTOR:
- Provide sporting policies and philosophy for Lagos city football club
- Provides and ensures the implementation of a solid scouting system
- Monitors player transfer dealings
- Monitors development of talents
- Ensures Lagos city football club adapt to a playing model similar to F.C Barcelona.
5. MARKETING DIRECTOR:
- Provides and ensures the implementation of the marketing plan of C j enterprises, Lagos city football club with a marketing team.
- Takes responsibility of sponsorship drive, endorsement, partnership.
- Maintain extensive contacts with corporate world and show biz
- Maintaining relationship with customers through firms marketing policies
- Promotion of Lagos city football club brand worldwide
- Leads all marketing efforts involving Lagos city football club in Nigeria, Africa and globally.
6. FINANCIAL DIRECTOR:
- Manages all financial processes of C j enterprises, Lagos city F.C, C J palace in terms of budgeting, payroll, accounts and all financial records.
- Provides financial counsel
- Ensures implementation of financial forecasts in feasibility reports
- Provides pricing policies

7.PRODUCTION DIRECTOR:
- Manages all broadcasting of Lagos city F.C television programs and its distribution
- Prepares advertisement, promotion materials with quality control
- Manages relationship with all media activities
- Development of media core products to gain larger viewer appeal.
8. SALES DIRECTOR:
- Manages all sales processing in terms of ordering, processing, packaging, sale outlets, and sales recording.
- Promotion of sales
- Merchandising with respect to product line, product quality
- Manages ticketing processes with a stable ticketing policy
9.SECRETARY/LEGAL ADVISER:
- Provide legal advice and legal protection
- Insurance policy
10. PUBLIC RELATION DIRECTOR:
- Strategy and advice to management, players and all stakeholders on dealings with the media in respect of our policies
- Public relations for brand international recognition.
11.GENERAL MANAGER:
- Responsible for the management of C J palace mini park

NOTE: END OF EXECUTIVE BOARD MEMBERS

INVESTORS
Transition holdings are using this medium to offer investors [institutions, private investors, and others] a unique opportunity to invest for profit and be a part of this trailblazing project.
FINANCIAL INFORMATION: Transition holdings is excited about satisfaction and financial profit expected from her premier project.
Transition holdings believe in the financial future of this project through her unique financial strategies which would be fully disclosed to interested investors. Below is our first investment tranche showing percentage of profitability.
PIE CHART
Transition holding will provide more information to serious investors which include feasibility reports, budget implementation, project implementation, marketing plan, brand development schemes, exit strategy and others.
Transition holdings budget of [30 million dollars] plus are mainly focused on acquisition and infrastructure development
The budget is basically for acquisition and infrastructure development, which is a major convincing factor due to its absence as we really want to focus on marketing by paying attention to showcasing the rich heritage of Lagos city football club to attract commercial sponsors in our quest to being a global brand in Africa soccer perspectives.

The basic reason our budget is actually this way is because we intend operating a high franchise or brand value system which is the totality of what the customer experience in terms of infrastructure developments, quality of game play, television coverage, marketing level, packaging, promotion, pricing policies, corporate reputation, and respect from the media and sponsors. Therefore when you look at the vision of this project of being a global brand in African soccer perspectives in the next five years, it is only strategic to take proactive approach to manage Lagos city football club image due to the nature of sports business which entails maintaining the brand through strides and sporting success.

The high brand or franchise value is basically a cutting edge for this project because every football club brand values affect the demand because the higher the strength of the brand, the higher the tendency to create fans, because the way you sell your product affects its demand. Football clubs are in real terms more of a brand which has to be satisfactory to its customers and source of pride to them who are already exposed to already high valued brands

Fans are territorial, very proud and vocal just like that tooth paste, soap or bank brand must make you feel proud. Fans want to flaunt their football clubs brand to upgrade their image which calls for you to have an exceptional brand. Also fans are also creators and created by word of mouth marketing which strengthens the brand and the result is increase in revenues in all terms.

DURATION :
DRAW BAR CHART

BENEFITS
All successful regeneration projects start with a single high profile ‘anchor' scheme. The transition Development Project represents a worthwhile investment in Lagos and we believe has the potential to be a flagship for the wider regeneration of the area - attracting additional investment and securing significant benefits for the local community:

• A vibrant area 365 days a year, with people using the stadium, shops, hotel, restaurants and public spaces.
• An exceptional public square running right through from the High mid Road to development as a focus for events and activities to be used by the Club, its Foundation, schools, charities, community groups, local residents and the fansl themselves.
• A major economic boost for the area, with more people visiting, spending more money in local shops and services.
• New jobs created with dedicated support in place to help local people access those jobs.
• Improved shopping choice from the new supermarket.
• Increased visitors to the Stadium, with a range of conferences, meetings and tours taking place on non match-days.
• New local business opportunities both during construction and in the long term, with dedicated communications to our supporters to make them more aware of what's available in the area.
• Improved community safety, with ‘designing-out-crime' integral to the design and CCTV in place as well.
• A much improved local environment, with safe and attractive areas of public space around the stadium.
• New uses for the retained historic buildings set within their own active courtyard including a pub, café, coffee shop and public art.
• A dramatic improvement of the High Road itself, with new landscaping in front of the stadium, connecting the historic buildings.
• An even greater ability for the Clubs Foundation to address key social and community issues.
• World-class design which people will be proud to live near and visit.
• A significant investment in Lagos with a comprehensive scheme, more than a stadium.

Environmentally Sustainable

The energy saving measures and on-site sustainable energy generation technologies, including renewable energy, which are included in the Transition holdings Development Project will reduce carbon dioxide emissions by around 40% compared to current Building Regulation requirements. Taken together, the measures set out below will ensure the Stadium will be one of the most sustainable in Nigeria.

• Site-wide Combined Cooling, Heating and Power (CCHP) will be installed, with plans to also supply energy to the adjacent development and the potential for further local expansion.
• 18% of energy use will be generated from on-site renewable resources.
• The Club has agreed a target of recycling 100% of operational waste within the stadium.
• There is a clear focus on public transport with limited parking provision.
• The Club is a founding participant of the ‘10:10' environmental campaign.
Supporting the Lagos state government plant a tree campaign. With its new landscaping around the stadium with new planting

COMMUNITY SUSTAINABLE:
The clubs Foundation will use sport and, in particular, football as a vehicle to create life changing opportunities for children, groups and individuals within communities in Lagos. The Club through its Foundation will establish productive and valued partnership with the local community in an area with significant socio-economic challenges such as high unemployment and high levels of crime.

• The clubs Foundation will directly touch the lives of tens of thousands of people across Lagos with over 30 different community programmes.
• The Clubs Foundation will work with a wide range of partners including central and local government departments, schools, colleges, businesses and charitable trusts to tackle key social issues.
• The transition Development Project now provides a unique opportunity to extend its valued role in the area and maximise the use of the new public square.

NAME OF COMPANY: TRANSITION HOLDINGS
Current Postal/Contact Address: Covenant University. Canaan Land KM 10, Idiroko Road,. P.M.B.1023 , Ota,Ogun State
NAME:DANIEL OLUSHOLA
CONTACT :media@transitionholdings.com
phone:+2348062706284

CEO OF TRANSITION HOLDINGS:[OJUKOKO CHRIS JNR]:INFO@TRANSITIONHOLDINGS.COM

PRESS CONTACT:Media@transitionholdings.com

This release was published on openPR.