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Video Streaming Market Overview, With Recent Technologies, Applications, Growth, Insights and Status by 2024
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The continuous advent of mobile viewing is also enabling the video streaming market to grow. The ability to view content from a mobile device has now become a necessity for the users. Moreover, the users have shifted the use of desktops as a device for work and no more for entertainment purpose. The major application for video streaming technology is in media & entertainment and education sector.
The global video streaming market is based on solutions such as payTV, internet protocol television, and OTT. Among these solutions, OTT is widely used in smart phones, laptops and tablets. Applications such as WhatsApp, Hike, WeChat, and Line play a major role in providing OTT chat services and these services are also used for other communication modes such as audio and video. Some of the major restraints that hamper the growth of market are restrictions by government for broadcasting international television shows, requirement of high bandwidth and non-availability of videos for off line viewing.
Streaming video offers downloading a file to play it without a delay. Streaming video has changed the way of watching videos online by no longer making it necessary to wait for a video file to download before starting. The video streaming enables the content and video live on web, making it accessible for the worldwide audience. The video streaming technology opens opportunities for generating revenue. It allows business organizations to interact with new clients and create new business opportunities.
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Geographically, the North American region is expected to be the largest market during the forecast period owing to the increasing adoption of video streaming solutions and services. However, the companies in U.S. and Canada are using video streaming services significantly for launching of new products, and branding and marketing of companies products. In Asia-Pacific, China is expected to grow in video streaming market during the forecast period. With the increasing number of users accessing the internet, China is planning to invest more on internet infrastructure.
Some of the key players in the global video streaming market are Netflix Inc., Adobe Systems Inc., Amazon.Com Inc., IBM Corp., Akamai Technologies Inc., Microsoft Corp., Apple Inc. and Google Inc.
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