Press release
Loyalty Management Market Report 2019: By Sales, Size, Revenue, Regions, Overview, Players and Industry Forecast 2026
Global Loyalty Management Market is expected to reach US$ 6.79 Bn by 2024 from US$ 1.65 Bn in 2016 at a CAGR of 22.4%. Global loyalty management market is segmented by solution, deployment type, organization size, vertical, and region. Based on solution, the loyalty management market is classified into customer loyalty, channel loyalty, and employee retention. On the basis of deployment type, the loyalty management market is segmented into on-demand and on-premises. Based on organization size, the loyalty management market is segregated into large enterprises and SMEs. On the basis of vertical, the loyalty management market is classified into BFSI, retail & consumer goods, healthcare & life sciences, manufacturing, IT & telecommunication, travel & hospitality, media & entertainment, and others. Region wise into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.Global Loyalty Management Market, By Deployment Type
• On-demand
• On-premises
Global Loyalty Management Market, By Organization Size
• Large Enterprises
• SMEs
A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an rise in scope for consumer response and retention followed by collaboration opportunities for enhanced services. Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform. The global loyalty management market is anticipated to grow at a significant rate during the forecast period from 2017 to 2024.
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Based on solution, the customer loyalty segment is anticipated to lead the loyalty management market during the forecast period. Customer loyalty management solutions incline customers towards choosing a particular product against other products available in the market.
Global Loyalty Management Market, By Solution
• Customer Loyalty
• Channel Loyalty
• Employee Retention
In terms of vertical, the manufacturing segment of the loyalty management market is estimated to grow at the highest CAGR during the forecast period. The growth of the manufacturing segment of the loyalty management market is driven by consumer-centric approach followed by the manufacturing companies, along with increased need to retain their existing customers. The manufacturing industry is anticipated to adopt loyalty management solutions to enhance experience of customers from the point of purchase to post-purchase services.
Global Loyalty Management Market, By Vertical
• BFSI
• Retail & Consumer Goods
• Healthcare & Life Sciences
• Manufacturing
• IT & Telecommunication
• Travel & Hospitality
• Media & Entertainment
• Others
In terms of region, North America is expected to be largest market for loyalty management during the forecast period. This is due to the progressions taking place in the region, in terms of mobile technologies most of the consumers are using mobile apps to carry out various transactions. Hence, top vendors are offering technologically advanced loyalty management solutions, specifically for mobile apps.
Global Loyalty Management Market, By Geography
• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• Latin America
Some of the key players in the loyalty management market are Oracle Corporation, SAP SE, Comarch, Brierley+Partners, ICF International, Inc., TIBCO Software, Fidelity Information Services, Lumata Group, IBM Corporation, Aimia Inc., Bond Brand Loyalty, Bond Brand Loyalty and MicroStrategy, Inc. among others.
Key Players operating in the Global Loyalty Management Market
- IBM Corporation
- Oracle Corporation
- SAP SE
- Comarch
- Aimia Inc.
- Bond Brand Loyalty
- Epsilon
- Brierley+Partners
- ICF International, Inc.
- Tibco Software
- Kobie Marketing, Inc.
- Maritz Holdings Inc.
- Microstrategy, Inc.
- Fidelity Information Services
- Lumata Group
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Some Points From Table of Contents
Global Loyalty Management Market
Chapter 1 Preface
1.1. Report Scope and Market Segmentation
1.2. Research Highlights
1.3. Research Objectives
1.4. Key Questions Answered
Chapter 2 Assumptions and Research Methodology
2.1. Report Assumptions
2.2. Abbreviations Used
2.3. Research Methodology
Chapter 3 Executive Summary
3.1. Global Loyalty Management Market Size, by Market Value (US$ Mn) and Market, by Region
Chapter 4 Market Overview
4.1. Introduction
4.2. Market Indicator
4.3. Drivers and Restraints Snapshot Analysis
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunities
4.3.4. Porter’s Analysis
4.3.5. Value Chain Analysis
4.3.6. SWOT Analysis
Chapter 5 Global Loyalty Management Market Analysis and Forecast
5.1. Global Loyalty Management Market Analysis and Forecast
5.2. Global Loyalty Management Market Size& Y-o-Y Growth Analysis
5.2.1. North America
5.2.2. Europe
5.2.3. Asia Pacific
5.2.4. Middle East & Africa
5.2.5. Latin America
Chapter 6 Global Loyalty Management Market Analysis and Forecast, by Organization Size
6.1. Introduction and Definition
6.2. Key Findings
6.3. Global Loyalty Management Market Value Share Analysis, by Organization Size
6.4. Market Size (US$ Mn) Forecast, by Organization Size
6.5. Global Loyalty Management Market Analysis, by Organization Size
6.6. Loyalty Management Market Attractiveness Analysis, by Organization Size
Chapter 7 Global Loyalty Management Market Analysis and Forecast, by Solution
7.1. Introduction and Definition
7.2. Global Loyalty Management Market Value Share Analysis, by Solution
7.3. Market Size (US$ Mn) Forecast, by Solution
7.4. Global Loyalty Management Market Analysis, by Solution
7.5. Global Loyalty Management Market Attractiveness Analysis, by Solution
Chapter 8 Global Loyalty Management Market Analysis and Forecast, by Deployment Mode
8.1. Introduction and Definition
8.2. Global Loyalty Management Market Value Share Analysis, by Deployment Mode
8.3. Market Size (US$ Mn) Forecast, by Deployment Mode
8.4. Global Loyalty Management Market Analysis, by Deployment Mode
8.5. Global Loyalty Management Market Attractiveness Analysis, by Deployment Mode
Chapter 9 Global Loyalty Management Market Analysis and Forecast, by Vertical
9.1. Introduction and Definition
9.2. Global Loyalty Management Market Value Share Analysis, by Vertical
9.3. Market Size (US$ Mn) Forecast, by Vertical
9.4. Global Loyalty Management Market Analysis, by Vertical
9.5. Global Loyalty Management Market Attractiveness Analysis, by Vertical
Chapter 10 Global Loyalty Management Market Analysis, by Region
10.1. Global Loyalty Management Market Value Share Analysis, by Region
10.2. Market Size (US$ Mn) Forecast, by Region
10.3. Global Loyalty Management Market Attractiveness Analysis, by Region
Chapter 11 North America Loyalty Management Market Analysis
Chapter 12 Europe Loyalty Management Market Analysis
Chapter 13 Asia Pacific Loyalty Management Market Analysis
Chapter 14 Middle East & Africa Loyalty Management Market Analysis
Chapter 15 Latin America Loyalty Management Market Analysis
Chapter 16 Company Profiles
Chapter 17 Primary Key Insights
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Morris Beck
morris@martresearch.com
+1 857 300 1122
About us:
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