Press release
Laundry Detergents Market Tremendous Growth By 2023: Industry Research Report by Consumer Behavior, Size, Share, Key Players are KGaA, Unilever, The Procter & Gamble Company, Henkel AG & Company
The Laundry Detergents Market is expected to witness high growth in future, due to increasing e-commerce platforms across the globe. Moreover, growing usage of laundry services in the emerging economies is expected to aid the growth of laundry detergents market.Based on product type, the global laundry detergents market has been segmented into bars, powder, liquid, pods, and others. The liquid segment accounted for the maximum market share in 2017 and is expected to grow at a higher rate during the forecast period due its increasing usage in residential and commercial sectors such as hospitality industry, laundry services, textile industry, and others. Residential sector includes its usage in household cleaning.
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Key Players:
Some of the Key Players in the Global Laundry Detergents Market are
KGaA (Germany)
Unilever (UK)
The Procter & Gamble Company (US)
RSPL Group (India)
Henkel AG & Company
Church & Dwight Co. Inc. (US)
Nirma Limited (India)
Lion Corporation (Japan)
Kao Corporation (Japan)
Method Products pbc. (US)
Segment:
The global laundry detergents market has been segregated, by distribution channel, into store-based and non-store based.
The store-based segment has been further segregated into supermarkets and hypermarkets, convenience store, and others.
The store-based segment is expected to generate higher revenue, with the supermarkets and hypermarkets sub-segment being the largest due to the strong and widespread network of stores.
The non-store-based segment is expected to register the higher CAGR during the assessment period owing to technological advancements in the e-commerce industry and growing consumer preference for online retailing.
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Regional Analysis:
The Global Laundry Detergents Market has been segmented on the basis of region, into North America, Europe, Asia-Pacific, Rest of the World.
North America is expected to dominate the global laundry detergents market owing to the rising number of e-commerce platforms is expected to be the major driving factor for product growth, particularly among the working-class owing to the convenience and easy accessibility. The e-commerce platform, in the US and Canada is largely acquired by companies such as Target, Amazon, and Walgreen. These companies offer wide range of products, which in turn attracts more consumers. Hence, it is expected to drive the laundry detergents market in coming years.
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