Press release
Ambrogio a name that speaks
The choice of the name of a new product to launch on the market represents a very important moment in the context of the company life. Although it cannot determine the success or failure in the market, it can influence the level of awareness and image. Zucchetti Centro Sistemi in the past has chosen for the name of Ambrogio Robots for its automatic lawn mower line; we do not know how it has affected, but its popularity is in everyone's eyes.The choice of a proper name, rather than an alphabetic code, embodies the success of the project, an innovation that has allowed Zucchetti Centro Sistemi to break away from the competition. It does not contain accents, apostrophes, or graphic which can create search problems on the web, it is also pronounceable in most languages spoken in several geographic markets.
Ambrogio robot consists of two words, commonly shorten as Ambrogio, easy to remember and pronounce, allowing its owner to establish a direct familiarity that is based on a spirit of collaboration. Naming it binds forever the company to the king of garden robots.
By analyzing the etymology of the word Ambrogio we discovered that it comes from the greek “ambrotos”, which means "immortal", and personal name “Ambrosius” which means “destined for eternal life". A good luck sign chosen because the quality of an automatic lawn mower designed and manufactured by Zucchetti is really excellent and with proper maintenance can be preserved for a life time.
Technology to improve human life
Zucchetti Centro Sistemi is a Gruppo Zucchetti company working in the robotics and automation sectors. It designs and manufactures products for commercial and consumer use.
The company is certified UNI EN ISO 9000 and has acquired the Italian quality brand CSQ and the international brand IQ-NET for programming, developing, supplying, installing and maintaining software.
- Ambrogio Robot - Zucchetti Centro Sistemi
- Via Lungarno 305/A
- 52028 Terranuova Bracciolini (AR)
- tel. +39 055 91971
- fax +39 055 9197515
- blog.ambrogiorobot.com
-http://www.facebook.com/home.php#!/pages/Ambrogio-Robot/105797866173651?sk=app_184371811610732
- http://twitter.com/#!/ambrogiorobot
- Adv. Agency Della Nesta
- Paola Vigetti
- www.dellanesta.it
- blog.dellanesta.it
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