Instant Beverage premix Market Analysis, Size, Share And Global Industry Forecast -2023

Instant Beverage Premixes Market – Overview

Product innovation and differentiation are two major factors driving instant beverage premixes market. The market is expected to grow at significant pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Instant Beverage Premixes Market Research Report- Forecast to 2023’ that the market will demonstrate a high CAGR % while achieving good growth rapidly in the forecast period.

Fast lifestyles promote the consumption of instant beverage premixes as they save time and help in boosting the metabolism. Escalating demand for “on-the-go” drinks is promoting the sales of instant premixes across the globe. Changing consumer’s consumption preferences are also considered one of the major drivers of this market. Furthermore, increasing demand for the product from corporate industries has also fueled the demand for the product. High focus on R&D has resulted in adding innovations in the product line in terms of flavors as well as by further increasing its shelf life. Increasing awareness about the health benefits obtained from the instant health drink is fueling its demand across the world. Based on this, the demand for nutritional premixes is growing at a high rate globally.

Additionally, instant beverage premixes are convenient and easy to carry. Low investments and high returns is the major factor, attracting new players to enter into the global instant beverage premixes market. Apart from standard premixes, the manufacturers also provide customizable premixes to attract more customers. In addition, manufacturers have introduced products in attractive and convenient packaging which further attract consumers’ attention. However, stringent government regulations for the approval of ingredients and availability of counterfeit products hinders the growth of the market.

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Latest Industry Updates

Apr 2016 Nestle introduced Nescafe Sunrise Insta-Filter with an aim to expand its business in Indian market. The product offering provides the taste of filter coffee with the convenience of instant coffee.

May 2016 Frutarom Health BU launched the next-generation instant drink powder with included benefits of a healthy Mediterranean diet.

Dec 2015 Tata Global Beverages launched Tata Coffee Grand developed in partnership with its subsidiary Tata Coffee to compete in instant coffee market.

May 2015 Sami Direct launched an instant health drink “Saberry Drink Mix”. The product would give health boost to its consumers.

Global Instant Beverage Premixes Market - Competitive Analysis

The key players in the industry are focusing on R&D to bring up new products in the market. Large number of competitors and intensified competition among them is giving a tough competition in the global instant beverage premixes market. Furthermore, companies are focusing to enhance its brand name by arranging various promotional activities. The companies are participating actively in various social media promotions, events and interaction with the consumers to increase the popularity of products among the consumers which will aid to increase the overall profitability of the company.

The key players profiled in Instant Beverage Premixes are The Republic of Tea (the U.S.), Keurig Green Mountain, Inc. (the U.S.), Ito En, Inc. (Japan), PepsiCo Inc. (the U.S.), Ajinomoto General Foods Inc. (Japan), Suntory Beverage & Food Limited (Japan), Nestle S.A., and Monster Beverage Co. (the U.S.) among many others.

Global Instant Beverage Premixes Market – Segments

The global Instant Beverage Premixes market has been divided into type, function, distribution channel, and region.

On The Basis Of Type: Instant Coffee, Instant Tea, Instant Milk, Instant Health Drinks, Instant Soup, and Others

On The Basis Of Function: Plain, and Flavored

On The Basis Of Distribution Channel: Store based, and Non-Store based

On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.

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Global Instant Beverage Premixes Market - Regional Analysis

The global instant beverage premixes market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America accounts for the major market share followed by Asia Pacific. Substantial changes in lifestyle have altered consumers’ food consumption pattern leading to a massive demand growth of instant beverage premixes. Furthermore, the growing disposable incomes in developing nations will boost the demand for instant beverage premixes.

Also, changing lifestyle and consumption pattern in countries like China and India, will propel the growth of instant beverage premixes in Asia Pacific market. The major importers of instant beverage premixes include the U.S., Germany, Russia, China, and Philippines.

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